Amazon is piloting a quick commerce service in Bengaluru.
This move makes Amazon the sixth major player in India’s rapidly growing quick-commerce market, which is currently worth over $6 billion annually.
Existing competitors like Zomato-owned BlinkIt, Swiggy, and Zepto already dominate the sector.
Quick-commerce platforms like BlinkIt and Zepto have become my go-to services whenever I need something delivered in a flash. Whether it’s groceries or daily essentials, these services ensure I get my items within minutes. Now, Amazon is diving into this fast-paced market, testing its own quick-commerce service in India.
Amazon is piloting its quick commerce service in Bengaluru that promises to deliver grocery and other items in 15 minutes or less, reports TechCrunch. This move makes Amazon the sixth major player in India’s rapidly growing quick-commerce market, which is currently worth over $6 billion annually. Existing competitors like Zomato-owned BlinkIt, Swiggy, and Zepto already dominate the sector, with operations in around two dozen cities across India.
“Our strategy has always focused on ‘Selection, Value and Convenience’ and our vision is to build a large profitable business in India,” said Samir Kumar, the new country manager of Amazon India. “So, while we focus on implementing our strategy to offer the largest selection at fastest speeds and greatest value to customers in every single pin-code across the country, we are excited to start a pilot to give our customers a choice to get their everyday essentials in 15 min or less.”
Despite quick-commerce services having a mixed track record globally, they are rapidly gaining traction in India. Retailers and internet firms, from food delivery giants like Swiggy to cosmetic platforms like Nykaa, are refining their supply chains to keep up with the growing demand for lightning-fast deliveries.
Also read: Amazon to launch AI model which can process images and videos along with text
Interestingly, Amazon’s quick-commerce service is only being tested in India, making it one of its most significant moves in the country. Amazon has invested over $7.5 billion over the last decade to expand its e-commerce presence here. However, it has yet to capture a large share of the $1.1 trillion retail market, which grows at less than 15 percent annually.
Industry projections suggest that the quick-commerce segment will grow exponentially. According to investment firm CLSA, the market is expected to see a sixfold increase between FY24 and FY27, reaching $27 billion.
With quick commerce representing only 3 percent of the grocery and 1 percent of the retail market today, experts predict significant expansion in the coming years.
While Amazon has faced criticism for being slow to adapt in certain areas, especially in smaller towns and categories like apparel, its latest move signals that the company is eager to capture a share of this fast-evolving sector.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
