A new Amazon Prime subscription tier is currently under test in India. The report first came from a website named OnlyTech and was later corroborated by Gadgets360. Aptly named Amazon Prime Lite, the new Prime plan could come at ₹999 membership price and offer a trimmed-down list of benefits. Here’s what that could include:
First of all, Amazon Prime Lite could cost ₹999 a year which was the earlier annual subscription price of the regular Amazon Prime membership. The latter is now costlier at ₹1499 and perhaps the ₹999/year Prime Lite plan could be to attract those users who are hesitant to pay up.
The ₹999 Amazon plan could offer an ad-supported SD Prime Video experience. As for other missing features, Amazon Prime Lite doesn’t bundle Prime Music subscription, Prime Gaming, free eBooks, and no-cost EMI option while shopping on the Amazon India website.
So, while you are getting a cheaper plan, you are losing out on some important features too. If you don’t care about those, the rest of the offering is said to be the same as the regular Prime subscription.
Amazon Prime Lite is reportedly under test in certain parts of the country. Once the beta testing is done, it should be rolled out to mainstream users. Let’s see if the new ₹999 Amazon Prime Lite offering finds substantial user interest.