Amazon India saw over 200 million visitors in October, says comScore

By Shrey Pacheco | Updated on 27-Nov-2015

27-Nov-2015

HIGHLIGHTS

Amazon India’s rivals, Flipkart and Snapdeal saw 164 million and 109 million visitors on their desktop and mobile sites respectively in October

Amazon India saw over 200 million visitors on its desktop and mobile sites during the festive month of October, according to internet analytics firm, comScore. Flipkart had 164 million visitors on its desktop and mobile sites in the same month. While Snapdeal had 109 million visitors. comScore also said that Amazon has seen the fastest growth between November 2014 and October 2015. Last year, Amazon India had about 85 million visitors. In October 2014, Flipkart was the leading e-commerce site with 140 million visitors while Snapdeal saw the number of visitors to its site increase by 90 million over the year. comScore also stated that 70% of sales for Amazon take place through the mobile application and the company had seen more than 30 million unique visitors on the desktop site in October. On the other hand, Flipkart had 26.9 million unique visitors to its desktop site.

Last year, the company had announced an investment of $2 billion to expand its operations in the country. Amazon now has more than 21 fulfilment centers in the country and has tripled its capacity in the past one year. It now has a cumulative storage capacity of five million cubic feet.

It was earlier reported that Amazon India sellers were seeing sales numbers surging to almost eight to ten times the usual. Gopal Pillai, Director & GM, Seller Services, Amazon India said the growth in sales number can be attributed to the festive season. He added that more than 24,000 new sellers had registered on Amazon just in the month of September. Pillai also said that 50% of the sellers are from tier two and tier three cities and the percentage of customers from those cities has increased to 65%.

A few weeks ago, the Enforcement Directorate (ED) and the Reserve Bank of India (RBI) were asked by the Ministry of Commerce to examine Amazon, Flipkart, and Snapdeal. This was due to a complaint by the Confederation of All India Traders (CAIT), which said that all three had bypassed Foreign Direct Investment (FDI) rules and engaged in B2C (Business to Consumer) activities. The law only allows for 100% FDI in B2B (Business to Business) categories.

Source: PTI

Shrey Pacheco

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