Samsung has released a new video on YouTube to support Google's #GetTheMessage campaign.
This campaign urges Apple to embrace RCS (Rich Communication Services).
In the video's description, Samsung wrote, “Don’t let Apple cost you love. #GetTheMessage.”
Samsung has released a new video on YouTube in order to support Google’s #GetTheMessage campaign. This campaign urges Apple to embrace RCS (Rich Communication Services), a cross-platform protocol considered a potential successor to SMS. RCS incorporates various features found in modern messaging apps, including Apple’s iMessage.
The video, titled “Green bubbles and blue bubbles want to be together,” portrays a Romeo and Juliet-style conversation between two users who want to be together but are kept apart by one of their “parents,” reports The Verge.
Also read: Google urges Apple to adopt RCS and fix texting through a new campaign
“What did green ever do to them? We’re bubbles too,” one of them asks.
Also read: Apple plans to go big with its search engine ‘Pegasus’: Report
The “bubbles” refer to the way Apple’s iMessage shows fancy blue bubbles for messages between iPhone users and plain green bubbles for messages when Android users are involved. This can be irritating when many people use iPhones and others use Android phones, as it creates a difference in the messaging experience.
In the video’s description, Samsung wrote, “Don’t let Apple cost you love. #GetTheMessage.”
For those who are unaware, Google had kicked off a publicity campaign last year to pressure Apple into adopting RCS.
What is RCS messaging
RCS, or Rich Communication Services, is a communication protocol designed to enhance and replace the traditional SMS (Short Message Service) messaging system that has been a standard feature on mobile phones for many years. RCS aims to provide a more feature-rich and interactive messaging experience.
It’s important to note that RCS is not a standalone messaging app but rather a protocol that needs to be supported by both the sender’s and recipient’s mobile devices and messaging apps. Some popular messaging apps, like Google Messages, have integrated RCS support to enhance the messaging experience for users.
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Ayushi Jain
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