Adobe has announced the general availability of Adobe Experience Platform (AEP) AI Assistant.
This AI Assistant was first previewed at Adobe Summit in March 2024.
AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and more.
Adobe has announced the general availability of Adobe Experience Platform (AEP) AI Assistant. For those who are unaware, this AEP AI Assistant was first previewed at Adobe Summit in March 2024.
According to the company, AEP enhances the productivity of experienced practitioners through generative AI, while democratising access to enterprise applications by bringing more individuals into content production and insights workflows.
With AEP AI Assistant, brands can deliver value to their organisations through a conversational interface that provides a deeper understanding of data and an ability to streamline workflows.
Also read: Adobe Express app with Firefly AI is now generally available: Explore its features
Embedded within Adobe Experience Cloud applications including Real-Time Customer Data Platform, Adobe Journey Optimizer and Customer Journey Analytics, AEP AI Assistant can answer technical questions, automate tasks, simulate outcomes, and generate new audiences and journeys.
Also read: Adobe Photoshop to get these generative AI features powered by Firefly Image 3 Model
The capabilities of the AEP AI Assistant include:
- Product Expertise: AEP AI Assistant performs a range of operational tasks, providing users of all backgrounds and experiences with insights that reduce time spent on problem exploration and resolution. For example, users can ask AEP AI Assistant to get quick answers to product-related questions such as “How do I build an audience segment?” or “What is an identity map?” while quickly troubleshooting unfamiliar scenarios and reducing the need to open support tickets. Users can also get operational insights around datasets, audiences and journeys without running SQL queries, with questions such as “How often is my segment used?”
- Content Generation and Automation: Soon, brands will be able to use AEP to generate everything from new customer experiences to audiences. This will include generating entire marketing assets such as emails and web pages with copy, design and images via Adobe Firefly. AEP AI Assistant will also deliver creative briefs that accelerate content production, auto-generated through existing assets such as PDFs, slide decks and Word documents. And, to support automation, AEP AI Assistant will help teams bypass tedious tasks from organising data segments into folders to ensuring that AI-generated content meets brand-approved standards.
- Predictive Insights and Recommendations: In the future, teams will be able to use the AEP AI Assistant to predict outcomes and make marketing better. It can quickly answer hard questions like “How many sales can I expect from this group of people?” or “What if I change who I’m targeting?” It can also suggest what to do next, like making a special offer for certain customers, which can help make more sales.
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Ayushi Jain
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