Acer has made a significant move. The company has announced its entrance into the consumer electronics sector in India with the launch of the Acerpure brand. Acerpure India aims to revolutionise the industry by providing a range of consumer electronics and home appliances designed specifically to meet the diverse needs of Indian consumers.
Let’s take a look at what products have been launched by Acerpure.
At the launch event, Acerpure showcased its flagship product, Acerpure TV, which comes in different sizes. The company also displayed other products like air circulator fans, water purifiers, hand-held vacuum cleaners, two robotic vacuum cleaners, hair dryer, and more.
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In the future, Acerpure plans to introduce even more products like refrigerators, air conditioners, washing machines, and more.
One of the event’s highlights is the unveiling of a Make-In-India collaboration between Acerpure and Dixon Technologies, a prominent Indian electronics manufacturer. Dixon will now handle the production of Acerpure products in its facilities, starting with the TVs. This announcement marks a significant step forward in India’s drive for self-reliance and global competitiveness in the electronics sector, aligning perfectly with the “Make in India” initiative.
This partnership is poised to maintain “unwavering” quality standards while significantly boosting India’s economic progress. By harnessing local manufacturing capabilities, this partnership not only empowers local talent but also drives technological innovation and promotes job creation.
Now, let’s take a look at the prices and the availability of the Acerpure products.
Acerpure Air Purifiers start from ₹9,990, and Acerpure Cozy Air Circulator Fan starts from ₹7,490. Both are available to purchase from the Acer Online Store, Acer Exclusive stores, and other leading online e-commerce platforms
On the other hand, Acerpure TVs, Water purifier, vacuum cleaner and personal care products will be available in the coming months.
