YouTube to take action on celebrity deepfakes, will be able to detect them soon

AI has been the talk of the town all this year, but with the successes of AI comes the dark side. AI related scams, deepfakes, have also been on a rise. Deepfake videos of celebrities have become dangerously common. The problem with this is that the deepfakes and impersonations have become more realistic and harder to differentiate from authentic content.

To deal with this, Youtube is enhancing its efforts to protect creators and celebrities from the misuse of their identity. For this, it has partnered with the Creative Artists Agency (CAA). Together, they are planning on introducing advanced tools for detecting AI-generated content.

These tools will allow creators to identify videos that mimic their face, voice, or other aspects of their identity using artificial intelligence. This will make it easier to request the removal of such content. Youtube plans on launching this next year. The initial target for the programme will be celebrities and athletes. Post that, it will be rolled out to top creators, influencers, and other professionals on the platform.

With this initiative, the streaming giant aims to address rising concerns about impersonation and the unauthorised use of AI-generated depictions. Youtube first announced its intent to develop tools for managing AI-generated depictions of creators in September.

Also read: YouTube will auto-dub videos to help creators expand their reach, but there’s a catch

Youtube has partnered with CAA which represents many global stars. It has already developed a system called CAAVault. This technology stores detailed digital records of its clients’ faces, voices, and likenesses, creating a database that can be leveraged to detect unauthorized use.

In addition to this, for misuse of AI in music, YouTube is working on a new “synthetic-singing identification technology.” This feature aims to identify and remove AI-generated content that replicates artists’ singing voices, a growing concern for music labels. Lastly, YouTube now requires creators to label AI-generated content in video descriptions or metadata.