YouTube has introduced new Shopping features.
The new feature include Shopping Collection, Affiliate Hub, and more
In 2023, people watched over 30 billion hours of shopping-related videos on YouTub
Last year, people watched over 30 billion hours of shopping-related videos on YouTube, and there was a 25% increase in watch time for videos that help people shop on the platform, YouTube claims.
Because of this growing trend, YouTube has introduced new Shopping features. The new features include Shopping Collection, Affiliate Hub, and more. Let’s take a look at all the updates.
Also read: YouTube creators can now share exclusive Shorts with their paying viewers: Here’s how
Shopping Collections
Shopping Collections is a new way for creators to curate products from their favourite brands or even their own line.
Collections will appear in a creator’s product list, Store tab, and video description. At launch, creators can make Collections on the Studio app on their phone, with the feature coming soon to desktop.
With this feature, the company aims to help creators set up their own virtual stores on YouTube, so people can shop their favourite products and increase earnings.
Also read: YouTube’s upcoming AI feature will take you to best parts of videos: Here’s how
Affiliate Hub
YouTube has announced a new Affiliate Hub right inside the YouTube app. With this hub, creators can easily access the latest list of Shopping partners, check out competitive commission rates, grab promo codes, and even request samples from top brands.
Also, with the new Affiliate Hub, Shopping creators can quickly find all the information they need to start planning their next shoppable video.
Tag products across multiple videos at once
Last year, YouTube launched the ability for affiliate shopping creators to tag products across their videos in bulk based on products creators have added to the description.
Now, the company is expanding this feature to all Shopping creators, so they can tag their own products and merch across their video library.
This feature can help creators earn more revenue from older content that still gets high traffic.
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Ayushi Jain
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