YouTube is one of the most popular streaming platforms not only in India but across the world. YouTube’s “Shorts”, which was launched sometime back, has become quite a popular format, especially in India. During its recently hosted Brandcast event, YouTube acknowledged the massive Indian audience and how they have loved Shorts.
YouTube Shorts was launched four years back in India. Speaking about the same, YouTube CEO Neal Mohan said, “Indian creators are making videos inspired by local trends that define global culture. YouTube is number one in reach and watchtime in India. We just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here.”
To give you some context, 11,000 Indian YouTubers have over a million subscribers each. This directly translates to the platform’s popularity in India. It’s the most-watched service on Connected TVs in India, with viewership quadrupling in the last three years.
Shekar Khosla, VP of Marketing at Google India, said, “YouTube is where India connects, gets entertained, and finds inspiration, whether on a TV or mobile screen. TV viewing in India has fundamentally shifted, and we’re leading this change by providing the best Connected TV experience and creating ad formats that connect marketers with their audiences.”
To further the same growth, during the Brandcast event. YouTube shared some new ways in which advertisers can connect with the audience. The company unveiled new ad formats to boost engagement and results for brands. Let’s take a look at them: