YouTube acknowledged the massive Indian audience and how they have loved Shorts during Brandcast.
YouTube shared some new ways in which advertisers can connect with the audience.
The video platform has announced three new ad features for Shorts.
YouTube is one of the most popular streaming platforms not only in India but across the world. YouTube’s “Shorts”, which was launched sometime back, has become quite a popular format, especially in India. During its recently hosted Brandcast event, YouTube acknowledged the massive Indian audience and how they have loved Shorts.
YouTube Shorts was launched four years back in India. Speaking about the same, YouTube CEO Neal Mohan said, “Indian creators are making videos inspired by local trends that define global culture. YouTube is number one in reach and watchtime in India. We just passed a huge milestone. Shorts, which we first launched in India, now have trillions of views here.”
To give you some context, 11,000 Indian YouTubers have over a million subscribers each. This directly translates to the platform’s popularity in India. It’s the most-watched service on Connected TVs in India, with viewership quadrupling in the last three years.
Shekar Khosla, VP of Marketing at Google India, said, “YouTube is where India connects, gets entertained, and finds inspiration, whether on a TV or mobile screen. TV viewing in India has fundamentally shifted, and we’re leading this change by providing the best Connected TV experience and creating ad formats that connect marketers with their audiences.”
To further the same growth, during the Brandcast event. YouTube shared some new ways in which advertisers can connect with the audience. The company unveiled new ad formats to boost engagement and results for brands. Let’s take a look at them:
For Connected TV
- Pause ads that engage viewers during breaks.
- Branded QR codes that link YouTube to other premium broadcasters on OTTs.
For YouTube Shorts
- Interactive stickers for ads to boost engagement.
- Interactive gestures like double-tap to like and swiping left for landing pages.
- Animated image ads are created from existing images for a more seamless look.
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
