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Meta-owned instant messaging platform WhatsApp has announced that it is making it easier for Indian users to complete a purchase directly in the chat. Users can now add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more.
“Today at our global Conversations event in Mumbai we’re introducing several new features that will help speed up how to get things done with businesses in a WhatsApp chat,” the company announced today in a blogpost.
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Starting today, users in India can add items to their cart and send a payment using the method of their choice from all supported UPI apps, debit and credit cards, and more. WhatsApp has partnered with Razorpay and PayU to make paying for something as simple as sending a message.
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The company also announced Meta Verified Businesses on WhatsApp which will make it possible for businesses to receive verification from Meta. This will help users to know that they are chatting with the right business.
“To become Meta Verified, businesses demonstrate their authenticity to Meta and in return receive a verified badge, enhanced account support and impersonation protection,” the company said.
Meta Verified will offer additional premium features to businesses including the ability to create a custom WhatsApp page that is easily discoverable via a web search, and multi-device support so multiple employees can respond to customers.
Meta Verified Businesses on WhatsApp will be tested soon with small businesses using the WhatsApp Business app.
In addition, the company launched Flows so businesses can offer more experiences like quickly choosing your train seat, ordering a meal or booking an appointment – all without leaving the chat. With Flows, businesses will be able to provide rich menus and customisable forms that support different needs. Flows will be available to businesses using the WhatsApp Business Platform in the coming weeks.