What made LinkedIn, a “professional networking platform,” add games to the app?

What made LinkedIn, a “professional networking platform,” add games to the app?
HIGHLIGHTS

Some games have now been integrated into the LinkedIn app.

You can find it under the LinkedIn News and My Network sections on desktop.

One possible reason for this can be that traditional revenue streams are dipping.

LinkedIn is the most “formal” social media app of them all to exist. People go there with all the corporate feels and whatnot. But what if I told you that you can now also play games on LinkedIn? Right, you will think that I am a fool. But I am really not. LinkedIn has just introduced three puzzle games. Users can play these games both on the mobile app or desktop. For starters, LinkedIn has introduced three games: Pinpoint, Queens, and Crossclimb.

The LinkedIn app now has some games. You can find it under the LinkedIn News and My Network sections on desktop or the My Network tab on mobile. The catch here is that there are daily sessions and you can only play each game once a day. You can maintain daily streaks and even get metrics after you’ve exhausted your daily limit. You can even see others’ high scores and stuff too.

Let me quickly tell you what these three games are about. So Pinpoint is a word game. To win this game you have to guess a category in which you can fit the five words that are on the display. Players must achieve this with minimal word usage and within a set time limit. If you give a correct answer, the game will show locked entries, and you will ultimately complete the game.

Next, Crossclimb is basically trivia combined with wordplay. Here players have to create word ladders based on given clues.

LinkedIn

And lastly, Queens. So this game is basically just sudoku but the numbers are replaced with queens. Players have to position queens on a grid, ensuring no queen touches another while maintaining one queen per row and column.

Why did LinkedIn introduce games?

One possible reason for this can be that traditional revenue streams are dipping. With the introduction of games, LinkedIn can engage both new and existing users and ask them to invest in the platform.

Mustafa Khan

Mustafa Khan

Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile

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