Initially, Threads got almost every Instagram user onboard with its popularity soaring high.
About 79% of the initial users have stopped using the App altogether reportedly.
A report revealed that Threads had about 49.3 million active users on July 7.
Twitter lookalike Threads was rolled out recently on July 5 and took the internet by quite the storm. But it turns out that the hype was really short-lived as the App is seeing a massive decline in active users. Currently, the Zuckerberg Twitter alternative is really struggling to regain its popularity with users.
At the time of its launch on July 5, 2023, Threads got almost every Instagram user onboard with its popularity soaring high. It made records by gaining more than 100 million sign-ups on the App within the first five days of its launch.
Also read: Twitter vs Threads: 5 cool Twitter features that Threads still doesn’t have
Zuckerberg had even used the correct timeline to launch his new App as Twitter was facing a lot of backlash for the new policies rolled out by Elon Musk and people saw it as an alternative to the blue-bird App. But it now seems that Threads only had a small shot at fame and couldn’t beat Twitter.
As mentioned earlier, Threads had gained more than 100 million users within the first five days but a month later the Meta App is struggling with only 10.3 million daily active users. Reports suggest that about 79% of the initial users have stopped using the app altogether. Other reports reveal that Threads has lost more than half of its users already. A Reuters report cited an internal call from Meta, revealing that Meta’s CEO Mark Zuckerberg said that Threads’ retention was 'better than what the executives had expected, it was not perfect'.
A new report by Indian Express cites Similarweb, revealing that Threads had about 49.3 million active users on July 7. But now the numbers have dropped disappointingly to just 10.3 million active users. Further, the report reveals that initially, the average time spent on this new social media platform was about 21 minutes which has now dropped down to just 3 minutes per day.
Also read: Threads isn’t threading enough and here is why we think it is so
Considering this data, Meta is reportedly strategising to bring back its engagement through various new features including but not limited to a web version, mention buttons etc.
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
