Tata Neu launching in India on April 7 as a ‘Super App’ for shopping

Updated on 05-Apr-2022

HIGHLIGHTS

Tata Neu will be available to the public from April 7.

It includes Tata Group ventures like Bigbasket, 1mg, Tata Cliq, Croma, Air Asia, etc.

There is built-in Tata Pay (UPI as well) and with each new purchase, you get NeuCoins which are redeemable for an equal amount of INR in the next purchase through the app.

Tata Group is going to launch its super app called Tata Neu in India on April 7. This will be a collection of all the Tata Group companies that are consumer-facing and offer some form of shopping experience. The unified platform has been on testing by Tata Group employees and at present, only existing users can log in. However, from April 7, it will be open for business to the public at large. To entice new users, the company is offering various benefits and privileges with each purchase. The rewards could be in the form of Neucoins, a proprietary digital coin that will be convertible to INR (1 NeuCoin = ₹1) when you redeem them against other purchases on the platform.

Here are the complete details:

Tata Neu Features

Tata Neu iOS

Tata Neu is a unified platform that brings all the Tata Group shopping apps under one roof. It is available on both Android and iOS app stores. You could do the following types of transactions through the new Tata app:

Buy groceries from BigBasket
Buy medicines or get a test from 1mg
Buy electronic gadgets and gizmos from Croma
Buy clothes and lifestyle items from Tata CLiQ and Westside
Book airline tickets from Air Asia.
Book your accommodation with good deals at IHCL.
Buy your favourite meal on Qmin.
Utility bill payments and recharges
Send money to other people
Financial Services

Tata Neu seems to have some form of Loyalty rewards program (details of which are yet to be announced).

Tata Neu Neucoins and Tata Pay UPI

Tata Neu Android

You could make the above purchase using the Tata Pay platform. It includes the following benefits:

Payments: You can make bill/purchase payments or send money to people in various modes like cards, EMI, Tata Pay UPI (Unified Payments Interface), and NeuCoins (1 NeuCoin = ₹1).
QR Payments: Like other UPI solutions in the market, you can make payments by scanning a QR code
All bills in one go: Tata Neu will keep a record of all our transactions and payments.

We look forward to experiencing and learning more about the Tata super app once it launches on April 7.

In the meantime, for other news, reviews, feature stories and buying guides, and everything else tech-related, keep reading Digit.in.

G. S. Vasan

Vasan is a word weaver and tech junkie who is currently geeking out as a news writer at Digit.