Bollywood actress Sunny Leone today announced her new mobile application in collaboration with New York based startup EscapeX. Using the application, users can get real time updates on all of Sunny Leone’s social handles such as Facebook, Instagram, Twitter and YouTube directly and can access and interact through the in-app social feed.
The app also features push notifications, an in-built online/offline music player, custom emojis, a web browser and feed for posts and contests.
Why would a potential user use this app and not just follow her on her various social feeds? Simple answer: aggregation and a better chance for the fan’s replies to be actually seen by the star herself. The app has a virtual currency that users can earn or purchase. They can then use this currency to promote their comments to the top to increase visibility and a chance of being seen by the star herself.
“The app is something that I have wanted for a long time and now it's finally here. It is catered to my super fans where they can see everything that is happening in my world in one app. I can't wait to share so many things with my fans in one place.” says Sunny Leone. “Once they download the app, they are a part of my world and everything I do. Something I’m really excited about is that I get to put exclusive content as well as merchandise just for my fans on this very app.” she adds.
The application is free-to-download but will serve its users relevant ads, as seen on Facebook, Google, to generate revenue but a greater slice will go to the star.
“We are excited to launch in India which surpassed the United States this year to become the country with the largest Facebook user base in the world. We are honored to partner with Sunny Leone, one of BBC’s 100 most influential women of 2016. Together, we strive to start a new era in social media where control is put back in the hands of creators who will finally be compensated for engaging with their audience.” said Sephi Shapira, CEO EscapeX.
At the launch event we got a chance to have a short one-on-one interaction with Sunny and asked her why she’s a self-confessed geek. “Well, I used to play World Of Warcraft, and I also taught myself how to build websites, webmaster tools, HTML, edit videos and more,” she said.
Well that’s geek enough for us!
You can download the app for Android here and for iOS here.