Get ready to splash some digital colour this Holi with Snapchat’s new lens. Snapchat has launched a new AR Pichkari lens, adding a playful twist to your festive celebrations.
Whether you’re a seasoned Snapchat user or new to the app, this new lens promises to amplify your Holi experience like never before. Let’s dive in and explore how you can make a splash with this Holi-themed lens.
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The company said that the new AR Pichkari lens offers Indian Snapchatters an “immersive and unique way to celebrate Holi by splashing over one lakh colours, making it a first-of-its-kind Lens by Snapchat.”
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By turning your phone into an AR Pichkari, you can splash colourful water on your friends using the back camera.
For people who like things tidy, this lens is the perfect colourful choice to join the fun without any hassle. With lots of colours to play with on Snapchat, this lens adds a bright touch to Snap’s collection of festive lenses.
Created by Ronin Labs, this experience starts with a countdown that kicks off water flow, controllable by moving your phone. Snapchatters can aim their camera at friends to splash them with colourful water. When the timer ends, a happy “Holi Hai!!” message pops up.
Indian Snapchatters enjoy using AR lenses to mark festivals and special occasions. The company claims that more than 85 percent of Snapchatters use AR lenses to visually express themselves. Because of this love for celebrating cultural moments online, Snapchat introduces special AR experiences for festivals every year. This makes Snapchat the go-to place for visually celebrating important cultural moments in India.
If you want to use this lens, just scan the below image using Snapchat.
