Procreate CEO James Cuda slams generative AI, stating the company will never integrate it into its products.
Cuda emphasised that Procreate’s products are designed and developed with the idea that a human will be creating something.
It's a bold move by Procreate to stay away from generative AI, especially when so many people around the world are fascinated by it.
Generative AI has become a hot topic recently, with many companies eagerly integrating it into their products to offer more creative and personalised experiences. From art creation tools to content generation platforms, AI’s capabilities have expanded rapidly, making it a go-to feature for companies who aim to stay ahead in the tech race.
However, not everyone is on board with this trend. Procreate CEO, James Cuda, has made it clear that his company has no plans to integrate generative AI into any of its products. Cuda strongly opposes the idea. His announcement is a bold departure from the industry norm, highlighting a growing divide in how companies view the role of AI in the creative process.
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We’re never going there. Creativity is made, not generated.
— Procreate (@Procreate) August 18, 2024
You can read more at https://t.co/9Fgh460KVu ✨ #procreate #noaiart pic.twitter.com/AnLVPgWzl3
“You’ve been asking us about AI,” Procreate CEO said in a video posted on X. “I prefer that our products speak for themselves. I really hate generative AI. I don’t like what’s happening in the industry and I don’t like what it’s doing to artists. We’re not gonna be introducing any generative AI into our products.”
Cuda also emphasised that Procreate’s products are designed and developed with the idea that a human will be creating something. “You know, we don’t exactly know where this story is gonna go or how it ends but we believe that we’re on the right path supporting human creativity,” he added.
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Procreate’s decision on generative AI goes beyond just avoiding the integration of the technology; it reflects a broader concern about the impact of AI on creativity itself. As stated on their website, “Creativity is made, not generated. Generative AI is ripping the humanity out of things. Built on a foundation of theft, the technology is steering us toward a barren future.” This strong statement underscores Procreate’s belief that while generative AI has its advantages, the current path of generative AI poses a moral threat to what they consider humanity’s greatest jewel: creativity.
The company is determined to stick to its focus on human-made art. “We’re here for the humans,” the statement continues. “We’re not chasing a technology that is a moral threat to our greatest jewel: human creativity. In this technological rush, this might make us an exception or seem at risk of being left behind. But we see this road less travelled as the more exciting and fruitful one for our community.”
In my opinion, it’s a bold move by Procreate to stay away from generative AI, especially when so many people around the world are fascinated by it and using it in creative ways.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
