OpenAI working on its own social media platform to rival Elon Musk’s X, says report

OpenAI is reportedly working on its own social media platform.
OpenAI already has an internal prototype of the social platform
It's unclear whether OpenAI plans to keep the social app separate or blend it with ChatGPT.
OpenAI might soon step into the world of social media, taking on platforms like Elon Musk’s X (formerly Twitter). The AI giant is reportedly developing its own social media platform. The new social networking service could either become a new app or be built directly into ChatGPT, which was recently the most downloaded app globally.
Citing sources familiar with the matter, The Verge reports that OpenAI already has an internal prototype of the social platform. The prototype includes a social feed and highlights the image generation feature of ChatGPT. OpenAI CEO Sam Altman is also reportedly seeking feedback from people outside the company about the project.
Also read: OpenAI introduces new GPT-4.1 AI models: Here’s everything you should know
For now, it’s unclear whether OpenAI plans to keep the social app separate or blend it with ChatGPT. But launching a platform like this could stir the pot even more between Altman and Elon Musk. Back in February, when Musk offered to buy OpenAI for $97.4 billion, Altman replied, “no thank you but we will buy twitter for $9.74 billion if you want.”
This new move could also bring OpenAI into direct competition with Meta. The tech giant is reportedly building a separate app for its AI assistant, and it plans to add a social feed to it as well. When reports first came out about Meta creating a ChatGPT-rival app, Altman replied on X with a cheeky comment: “ok fine maybe we’ll do a social app.”
Apart from competing with rivals, having its own social network would allow OpenAI to collect fresh, real-time data, which is extremely valuable for improving AI models.
One of the ideas behind OpenAI’s prototype is to use AI to help users create more engaging posts. “The Grok integration with X has made everyone jealous,” someone from another big AI lab was quoted as saying in the report.
Ayushi Jain
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