Netflix can announce a price hike for its standard and ad-supported plans by the end of 2024.
The last time Netflix increased the price of its standard plan, was in January 2022.
Netflix itself had hinted that it could potentially adjust its prices.
Netflix is a cult favourite streaming platform in India but now what I am about to share might not be the best news for many. Netflix can announce a price hike for its standard and ad-supported plans by the end of 2024. This would directly impact those who rely on the basic plan. Read along for all the details.
The last time Netflix increased the price of its standard plan, was in January 2022. It has been a while since then and as per Jefferies, a research firm, it is the best time to increase the prices. On top of that, Netflix’s ad-supported plan is currently offered at the lowest price compared to similar services in the industry. Netflix has even entered into the live sports space and that’s also one reason why it could increase the prices.
The research read, “Netflix’s last price hike on the standard plan was in Jan 2022, its ad-supported plan remains the cheapest (among major players) in the industry, and its move into live sports increases pricing power – for these 3 reasons we suspect a price hike in Q4 or December of this year could be coming on the standard plan.”
Back in October 2023, Netflix raised prices for its Basic and Premium plans. It further said that Netflix might phase out basic plans, and the impact of the new pricing will drive the Average Revenue Per User (ARPU) for 2025 for the streaming platform.
Further, Netflix itself had hinted that it could potentially adjust its prices following the announcement of WWE Raw coming to the platform in 2025. This meant that the prices might only go up.
The research firm Jefferies said, “We believe Netflix has been positioning itself throughout this year for a year-end price hike. December / 2025 will have major content releases supporting a pricing increase including the Christmas NFL game, Squid Game 2 on Dec 26th (season 1 – the #1 watched NFLX show of all time), WWE Raw starting Jan 2025, and Stranger Things 5 coming in 2025 (season 3/4 in top 10 of all-time).”
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Mustafa Khan
Mustafa is new on the block and is a tech geek who is currently working with Digit as a News Writer. He tests the new gadgets that come on board and writes for the news desk. He has found his way with words and you can count on him when in need of tech advice. No judgement. He is based out of Delhi, he’s your person for good photos, good food recommendations, and to know about anything GenZ. View Full Profile
