Meta is rolling out a new feature called 'trial reels' on Instagram.
Trial reels are a way to test new content ideas with people who don’t already follow you.
This feature is designed to help creators overcome the fear of experimenting with topics outside their usual niche.
Ever felt nervous about posting a reel on Instagram, wondering if it will resonate with your followers? Meta has heard your concerns and is rolling out a new feature called ‘trial reels’ on Instagram. This feature is designed to help creators experiment with content ideas without worrying about how their followers might react.
Trial reels allow you to share your reel with non-followers first, helping you gauge its performance before deciding to share it with your main audience. Here’s everything you need to know about this feature and how it works.
What are trial reels?
Trial reels are a way to test new content ideas with people who don’t already follow you. Meta created this feature to help creators overcome the fear of experimenting with topics outside their usual niche. Instead of sharing a reel directly with your followers, it will initially be shown to a broader audience of non-followers.
This lets you see how well the content performs without affecting your existing follower base. If the reel resonates, you can choose to share it with your followers or set it to automatically publish if it performs well during the trial.
Also read: Instagram’s new feature lets you drop comments on Stories: Here’s how it works
How to share a trial reel
Step 1: Create a reel as you normally would.
Step 2: Before sharing, toggle the Trial option.
Step 3: Share the reel.
Once shared, the trial reel will appear in your drafts section. It won’t be visible on your profile grid or the Reels tab unless you decide to share it with everyone.
While followers won’t see your trial reel in their feed, it’s still possible for them to come across it in other ways, like shared links or reels with the same audio or filter.
Also read: Instagram now lets you add text and stickers to photos, announces other features too
After 24 hours, you’ll get engagement metrics like views, likes, and shares to help you decide whether the reel is worth sharing with your followers. You can also automate this process by allowing Instagram to share trial reels that perform well after 72 hours.
Meta has been testing trial reels and received positive feedback from creators. The feature starts rolling out today and will be globally available to all eligible creators in the coming weeks.
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Ayushi Jain
Tech news writer by day, BGMI player by night. Combining my passion for tech and gaming to bring you the latest in both worlds. View Full Profile
