In a world where artificial intelligence (AI) is becoming an integral part of our daily lives, transparency and clarity are very important. Meta has just made a significant move by changing its “Made with AI” label to “AI info” across its apps.
This move comes after Meta faced backlash from users over the fact that it was tagging genuine pictures as “Made with AI”.
Also read: Meta is labelling genuine pictures by photographers with a “Made by AI” tag: Report
The feature which was supposed to help users, was in turn creating more confusion and chaos. Users reported that their human-made or minimally edited images were being incorrectly flagged by Meta’s AI detection system.
“We’ve found that our labels based on these indicators weren’t always aligned with people’s expectations and didn’t always provide enough context,” Meta acknowledged in an updated blogpost.
Also read: This deepfake Instagram account used AI generated face to steal content and build 260K follower base
The company also explained that it is updating the ‘Made with AI’ label to ‘AI info’ across its apps to make its labelling approach match better with its intent. Users will be able to click on the AI info tag to get more information about the content.
In my opinion, Meta’s decision to change its labelling from “Made with AI” to “AI info” is a step in the right direction. The original label, while well-intentioned, clearly missed the mark, causing unnecessary confusion among users. By incorrectly tagging genuine, human-made images as AI-generated, Meta’s system undermined the trust and confidence users have in the platform.
Furthermore, this move highlights the importance of continuous feedback and adaptation in the rapidly evolving field of AI. Meta’s responsiveness to user feedback demonstrates a commitment to improving its AI systems and enhancing user experience. Also, Meta’s update is a positive example of how tech companies can evolve and improve in response to user concerns, fostering greater transparency and trust in the digital ecosystem.
