LinkedIn is testing a new short-form video feed.
The upcoming feature will resemble the vertical short videos you find in other apps like Instagram.
In the future, LinkedIn might consider monetising the feed.
LinkedIn, the business and employment-focused social media platform, is about to take a leap into the world of short-form video content with its upcoming feature. Drawing inspiration from the success of platforms like Instagram and TikTok, LinkedIn is gearing up to launch a Reels-like video feed. This move signals a significant shift in how professionals engage and share content on the platform.
LinkedIn has confirmed to TechCrunch that the company is testing a new short-form video feed.
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The feed was first spotted by Austin Null, a strategy director at an influencer agency called McKinney. Null shared a short demonstration on LinkedIn, offering a glimpse into the new feed located within the app’s navigation bar in a new “Video” tab.
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Upon tapping the Video button, you will enter into a vertical stream of short videos. You will be able to like a video, leave a comment or share it with others.
Specifics regarding the feed’s algorithm for content selection remain undisclosed by the company.
The upcoming feature will resemble the vertical short videos you find in other apps. However, unlike those feeds, which cover everything from funny clips to cooking tips, LinkedIn’s new feed will be all about work and being professional.
Although you could always share videos on LinkedIn like before, this new feed is made specifically to get more people involved. It will offer short videos that you can easily swipe through.
LinkedIn mentioned that videos are becoming a popular way for its users to learn from professionals and experts. That’s why the platform is experimenting with this feature for users to find videos that are relevant to them. Since this feature is still in its early testing phase, most users won’t be able to try it out just yet.
In the future, LinkedIn might consider monetising the feed, allowing creators to earn from their video content. This could encourage more creators to share their videos on the app.
While the feature opens up fresh opportunities for creators, some users might not view the new feed as a positive addition to the app.
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Ayushi Jain
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