Instagram reveals India Gen Z’s 5 trends for 2024: From memes to fintech
Every year, Instagram unveils trends from the passing year as a tradition in December. Previously, the company had released reports covering broad trends or focusing on specific platforms like Reels. However, this time, Instagram is changing things up by sharing insights that highlight how Gen Z will influence culture in 2024.
“Gen Z in India has shifted gears, from prioritising careers to being super on point with meme preferences, and exploring a variety of food flavours. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights,” the company said in a statement.
Also read: Instagram could soon let you choose specific days to activate ‘Quiet Mode’: Know more
Insights have been gathered from a survey conducted by the trend forecasting firm WGSN and Instagram, which spanned across the US, UK, Brazil, India and South Korea. The survey delved into various aspects of Gen Z perceptions, including work, relationships, fashion, beauty, food, and social media in anticipation of the upcoming year. Below are some highlights derived from the Gen Zs in India.
Also read: Instagram now lets you download Reels from public accounts: Here’s how
In 2024, the priorities for Gen Z in India are centred around staying healthy, exploring various career paths, and engaging in travel experiences, ranking these aspects as their top priorities. Notably, compared to the other nations, Gen Z in India exhibit a stronger focus on their career pursuits.
43 percent hope that 2024 will be a year when they will invest in their personal growth and development.
Furthermore, in contrast to other countries, Gen Z individuals in India hold a strong belief that starting an own business is the best way to achieve wealth.
Almost one-third of the Gen Z respondents in India identified having a ‘bad taste in memes’ as their primary turn-off, emphasising the importance of meme choices in fostering connections on the platform.
44 percent of Gen Z in India have a keen interest in engaging with DIY (do-it-yourself) activities and wearing clothes in unexpected ways.
Furthermore, a fourth of Gen Z respondents highlighted that their preferred beauty trend revolves around trying out new hairstyles.
The vast majority of Gen Z individuals in India are associated with a specific fandom. These fandoms range from music aficionados such as the BTS army, Swifties, AR Rahman, Shreya Ghoshal and Anirudh, to gaming enthusiasts deeply involved in Minecraft, Fortnite, Call of Duty and Roblox. Additionally, in the realm of sports, their affiliations extend to the Indian Cricket Team, Barcelona, Real Madrid, Royal Challengers Bangalore and Chennai Super Kings.
An overwhelming 9 out of 10 Gen Z in India identify themselves as part of a fandom.
What Gen Z craves most, whether it’s from celebrities, athletes or creators, is relatability. This desire is consistent both globally and in India. Particularly for Indian Gen Z, in 2024 they express a desire for more content centred around life advice, a glimpse into everyday ‘day-in-the-life’ scenarios, and insights related to their professions.
