Blinkit launches Secret Santa feature: Here’s how it works

The holiday season is here, and with it comes the joy of gift-giving. If you’re someone who loves spreading cheer but struggles to organise the perfect Secret Santa exchange, Blinkit’s latest feature might be just what you need.

This new feature promises to make your festive celebrations smoother, faster, and more fun. Blinkit is rolling out its Secret Santa feature, and it’s designed to simplify the entire process, from creating groups to getting gifts delivered in just 10 minutes.

Keep reading to know how this feature works.

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How the Blinkit Secret Santa feature works

The Secret Santa feature on Blinkit allows you to easily create a group with friends, family, or colleagues, and set up a personalised gift exchange. 

Here’s a step-by-step breakdown of how you can use it:

• Create a Secret Santa group on Blinkit. Simply set up a group on the Blinkit app with the people you want to include in your exchange. You can invite anyone.
• Invite friends and assign/ match Santas
• Set a time and place to exchange gifts. Blinkit will send everyone timely reminders to ensure no one forgets the exchange.
• The best part? Once you’ve chosen your gifts, Blinkit will deliver them in as little as 10 minutes.

Also read: Indian retail group demands action against Blinkit, Swiggy and Zepto: Here’s why

I believe that the Secret Santa feature isn’t just convenient, it adds an element of surprise and excitement to your holiday festivities. Plus, the instant delivery ensures you get the perfect gift, just in time for the exchange. In my opinion, this feature will really help people play and organise the Secret Santa game.

“So go ahead, and create your groups with your colleagues and friends have a very merry Christmas!” Blinkit CEO Albinder Dhindsa wrote in his X (formerly Twitter) post.