The relaunch of Twitter Blue has seen the introduction of various checkmarks in different colours.
Twitter Blue for Business uses a lot of different badges to differentiate between profiles.
Here’s a breakdown of what everything means.
Elon Musk has famously changed a lot at Twitter, with one of the changes being the types of verification badges that are displayed in front of a user’s profile. Earlier, one could only see a single blue check mark, which indicated that the profile belonged to someone notable – a celebrity, politician, known personality, and so on. Now, these checkmarks can denote entirely different things.
What are the different checkmarks on Twitter?
Here’s what the different checkmarks on Twitter mean:
Blue Check: This could either mean that the profile belongs to someone who had a verified account before Elon Musk took over, or that they have paid the subscription fee to get access to the account.
Gold check: This means that the profile belongs to an organisation or company.
Company affiliation mark: With the new Twitter Blue for Business plan, you might see a blue box next to a gold check. This means that the profile in question is affiliated with the company.
Grey check: Grey checkmarks indicate that the account belongs to a government official, media houses, political parties, and brands.
What do the different Twitter badges mean?
Here’s what the different Twitter badges mean:
State-affiliated media: This badge is given to media houses that don’t have editorial independence. It means that their content is biased.
Government accounts: This means that the profile belongs to a government official or entity.
US election candidates: This means that the profile belongs to someone who is running in the midterms, or is running for a seat in the US Senate or House of Representatives. It could also mean that the person is running for Governor.
Automated labels: This will be used on bot accounts that offer useful information (such as a bot account that offers weather updates).
Verified phone number badge: This will be used to indicate that the person holding the account has verified their identity via their phone number.
Twitter profile category: This is basically a self-attested label for businesses. For instance, one may choose to add a label saying “Coffee House”.
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Kajoli Anand Puri
Kajoli is a tech-enthusiast with a soft-spot for smart kitchen and home appliances. She loves exploring gadgets and gizmos that are designed to make life simpler, but also secretly fears a world run by AI. Oh wait, we’re already there. View Full Profile
