MSI Laptops lead the charge in navigating the AI Era of computing

Artificial intelligence (AI) is transforming our professional landscape, enabling us to work smarter and more efficiently. This year, we have witnessed AI evolve and usher in a new era in technology. Both businesses and individuals are harnessing AI’s potential to streamline workflows, automate tasks, and enhance decision-making.

The role of PC manufacturers in this AI-driven shift cannot be understated. As the demand for more powerful and efficient computing solutions rises, companies are driving innovation to create systems that not only support AI applications but also enhance their performance. Among these innovators, MSI stands out for its commitment to making AI technology accessible and practical for a wide range of users.

In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops, revealed how MSI is making significant strides in leveraging AI technology in computing. He highlighted 2024 as a pivotal year for AI tech, emphasising the company’s efforts to make these advancements accessible to consumers worldwide.

The power shift: AI processing on the edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real time. However, these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centres; it’s increasingly moving to the edge of the network – your laptop, in this case.

There are several advantages to this approach:

• Reduced latency: By processing data locally, AI applications on your laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.

• Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s “MSI AI Artist,” designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing (*1).

• Enhanced security: Sensitive data stays on your device, minimising the risk of security breaches that can occur during cloud transmission.

Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.

This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behaviour and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors. 

Laptops designed specifically for AI provide higher performance and longer battery life.

AI-Powered Laptops expected to capture over 30% of market share by 2025

This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on your device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.

A visionary approach to AI:  How MSI leverages AI for personalized computing

MSI laptops are perfect fits as your AI partner! MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the “Technological Singularity,” foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of “MSI AI Engine!” This intelligent system works seamlessly in the background and learns your usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when you start a video conference, MSI AI Engine turns on “MSI AI Noise Cancellation Pro,” automatically improving your video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With “MSI AI Engine,” everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep your laptop performing at its best. You don’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for you.

Unlocking the creative spark with built-in AI

Along with the “MSI AI Engine” and “MSI AI Noise Cancellation Pro,” MSI has created several AI tools designed to help you be more creative.

If you’re feeling stuck on a project or can’t find the right image for a report, “MSI AI Artist” is here to help. This offline AI tool lets you quickly generate images with ease. “MSI AI Artist” is built specifically for the creative minds. You can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing you to tweak and adjust your work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that “MSI AI Artist” will soon let you control the system using natural language. Instead of searching through different programs and settings, you’ll be able to use simple, conversational commands. For instance, if you say, “Extend battery life,” the AI will automatically adjust settings to maximise battery performance.

When you have a large number of documents or data to read and analyze, you can use the “MSI AI Chat.” It can quickly analyze the content, summarize the information, and answer your questions. This is a great tool to speed up your work. Since everything runs offline on your laptop, there’s no need to worry about privacy or leaking important information.

Choosing your ideal AI partner: MSI laptops offer a wide range of options

Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.

At IFA 2024, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, you will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring you get the most out of your system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators. 

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants. For creators, AI brings a host of previously unimaginable conveniences to their favourite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time. Handling AI tasks directly on the laptop ensures faster performance and keeps your data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance. To find MSI’s AI-powered laptops, look for models with “AI” in their names. MSI’s AI laptop lineup covers a range of uses, so you can find the perfect one for your needs.

Step into the future of computing: Experience the power of AI with MSI

As the world moves toward smarter, more intuitive technologies, the rise of edge AI is redefining the landscape of personal computing. No longer confined to the cloud, the power of AI is now closer than ever— right at your fingertips. Leading this charge, MSI laptops are engineered to embrace this exciting new era, equipping you for the future of intelligent computing.

Your next breakthrough in productivity and creativity starts here. With an AI-powered MSI laptop, you’re not just preparing for today—you’re future-proofing for the innovations of tomorrow. Whether you’re chasing enhanced performance, creative freedom, or an effortless digital experience, MSI delivers a laptop that is ready to elevate every aspect. The future is intelligent, and MSI is your gateway.

List of MSI laptops that meet Microsoft’s Copilot+ PC standards

Powered by Intel Lunar Lake processors

• Prestige 13 AI+ Evo
• Prestige 14 AI+ Evo
• Prestige 16 AI+ Evo
• Summit 13 AI+ Evo

Powered AMD Strix Point processors

• Stealth A16 AI+
• Prestige A16 AI+
• Summit A16 AI+
• Creator A16 AI+

[Brand Story]