Instagram is a really powerful social media tool in today’s age. Everyone is on Instagram, if you want to know about a person in particular or even a business, Instagram is your go-to. Having a strong Instagram presence is also considered an addition to your CV and could in turn be quite beneficial for you. If you have a good profile on Instagram, then you can earn a decent amount of money too. The influencer culture is also a product of Instagram.
Many of us dream of having an aesthetic Instagram profile, and a large number of followers. But we don’t put in the required efforts to build a strong community and increase our followers. Well, if you are someone who is starting and needs tips to increase their follower count, let me be your guide.
Here are some easy ways to improve your followers on Instagram.
Also read: How to tag someone on your Instagram story: Easy guide
I know it is a bit time-consuming to increase your followers organically and you might be attracted to the idea of buying followers, especially looking at the cheap rates. However, there are consequences to this move which will bring down your Instagram profile. Firstly, Instagram doesn’t promote such frauds and deranks, or even shadow-bans accounts that engage in them. Secondly, the followers that you are buying are bots and not actual people. The follower number on your feed might look high, but these bots will not engage with your content which is required to boost your profile. And lastly, you might just lose credibility in front of your potential and existing followers, and you might end up losing them.
Choosing the correct username and name for your Instagram profile is also a relevant step in increasing your followers on Instagram. A pro tip here would be to keep your username constant throughout different social media platforms so that it becomes unique and quick to identify. Next, more importantly, try to use specific keywords in your name or your username to improve your visibility and to give a gist to the users about your page. Keep the keywords to one or max two. For eg: The news and media company Jist’s username is “Jist.news.” So, if someone searches for news, there are chances that Jist will show in the search results and people know just by its username what the page is about.
Your Instagram bio is one of the first things that someone sees when they visit your profile. You just have 150 characters to either gain or lose a follower. Now, while creating your Instagram bio keep certain points in mind.
Also read: Instagram Business account: How to set it up step-by-step
Most of us miss out on this point as well. If we already have established profiles on other social media platforms, then use them to promote your Instagram account. You can link your Instagram account to the bios of other social media accounts, share it with the content you post on these profiles, etc.
Along with all of this, it is also essential that you post your content at an optimal time so that it reaches a bigger audience. There is no set-in-stone “best time” to post on Instagram. Content should be shared firstly based on its time relevance, for example, you would want to share an explainer during the day and something light-hearted towards the end of the day.
Also, Instagram in itself gives you insights about the best time to post based on your followers. Just go to your profile page, click on the three horizontal lines at the top right corner, select ‘Insights’, and then select ‘Total followers’. Once you scroll down to the bottom of the page, you will find a ‘Most active times’. Here you will be able to analyse hours for every day of the week or look at specific days, and then make a decision.
You could even use a third-party app to help you with the insights. Just be consistent with these steps to see growth in your followers on Instagram.
