Facebook Shops: What it is, how to set up, and more

Are you a business owner and wish to expand your business through social media? You’re in the right place as today I am going to talk you through an essential social media platform that you should be utilising to see a growth spur for your business.

I am talking about Facebook Shops. Meta launched the Facebook Shops back in May 2020. It was marketed as a resource to help small businesses sell online. Online business and shopping are seeing rising graphs when compared to traditional methods. And that’s why Facebook Shops are a good tool for us to use.

Firstly, let us understand what ‘Facebook Shops’ is.

What are Facebook Shops?

In simple terms, as the name suggests a Facebook Shops is an online retail store available on Facebook as well as Instagram. Now, in this shop users can browse, shop, and make purchases either directly on Facebook or by clicking through to a company’s website to complete the sale. These shops can be found via their Instagram and Facebook profiles.

Also read: Meta announces broadcast channels on Facebook & Messenger: Know more

Why do you need Facebook Shops?

There are various reasons why Facebook Shop can be beneficial for your your business. Let’s check them out.

No need to make your own website

Facebook Shops comes with a very good advantage for those who want to sell their products online. This means you don’t have to make your own ecommerce platform. This could save you money, time, and publicity for that website as well.

Hassle-free shipping

Well, businesses like this come with a lot of hassle. You need to deal with all the demands of customers including shipping. Now if you are selling something on a big platform, your product can catch anyone’s attention, even those who are living abroad. But Facebook Shops make it easier. You can choose any shipping method you like, as long as it has tracking and delivery confirmation.

Wider reach through ads

As I mentioned above, you don’t need to make your website that could save the “publicity” of it. Facebook has almost 3 billion users and on top of that, it also allows you to grow your business by circulating ads. An ad on Facebook can save you from a lot of struggle. 

Let’s get into how you can set up Facebook Shops for your business now.

Also read: No more ads in Insta and FB? Why Instagram and Facebook are going ad free

How to set up Facebook Shops?

Step 1: Firstly, go to facebook.com/commerce_manager and click Next. 

Step 2: Now, select a customer checkout method from the three options:

• Checkout on another website 
• Checkout with Facebook or Instagram
• Checkout with messaging

Step 3: Now choose a Facebook Page on which you’ll sell your product. However, it would be better if you made one of your own. 

Step 4: Tap Next and select your Facebook Business profile. If you haven’t made it, this would be the right time. 

Step 5: Select the locations you can deliver to. 

Step 6: Lastly, have a look at your Facebook Shop whether all the information is correct or not. After previewing it, tap on Finish Setup. 

That was it. That is how you can run your e-commerce business on Facebook Shops. Do let us know how you like this concept and stay tuned for more.