The vivo V-series boasts a heritage of chic, stylish smartphones equipped with exceptional cameras, a winning combination that undeniably resonates with the younger generation in India. Continuously pushing the envelope, vivo introduces exciting innovations with each new generation. The vivo V29 ushered in the industry-exclusive Studio Quality Aura Light, allowing it to capture perfectly balanced portraits even in challenging low-light conditions. Now, the vivo V30 series is all set to level up the game yet again with the integration of the ZEISS Professional Portrait Camera!
vivo V30 Pro and Zeiss, a picture-perfect match
This is the first time we see premium ZEISS branding in the mid-premium segment. For the uninitiated, ZEISS is a prestigious German company renowned for its expertise in high-quality optics, lens coatings, and other camera innovations. Building on a longstanding partnership, vivo and ZEISS have collaborated extensively. They co-engineered the imaging system tailored for vivo’s X series smartphones, focusing on sharper images, reduced distortion, and that perfect dreamy bokeh effects in portraits.
The upcoming vivo V30 Pro will include the ZEISS Triple Camera with rear camera lenses that meet the ZEISS Standards. The ZEISS Professional Portrait Camera is powered by smart algorithms that are designed to elevate the quality of portraits on multiple fronts.
In the world of boring portraits, ZEISS Style Portraits is all set to take the portrait experience to a whole different level by offering ready-to-use creative professional portraits. V30 Pro can replicate the distinct aesthetic qualities of six ZEISS professional lenses including Biotar, Sonnar, Plannar, Cine-Flare, Distagon, and Cinematic. This means the ZEISS Style Portraits can add appealing lighting effects and capture professional-level portraits effortlessly with just one click. Moreover, the Vivo V30 Pro also includes an option to capture portrait videos with the ZEISS cinema lens effect.
It’s not just smart software and ZEISS magic, but the camera hardware of the vivo V30 Pro has undergone a significant upgrade. The vivo V30 Pro will include a ZEISS Triple Main Camera all with 50MP sensors including dual flagship-grade sensors on the rear that should enable it to capture stunning detail.
The primary Sony IMX 920 sensor is identical to the one found in the flagship vivo X100 and powers the 50MP VCS True Colour camera, while the Sony IMX 816 drives the 50MP ZEISS Professional Portrait Camera. There is also a 50 MP AF Ultra Wide-Angle Camera and a fourth 50MP camera on the front! This should further ensure that the intelligent image-processing software has ample data to work its magic.
Perfect in every lighting
Portrait photography presents a myriad of challenges, ranging from lighting complexities to issues like blurriness and colour inaccuracies. These challenges can arise due to various factors such as low light conditions, inadequate brightness, and the intricacies of managing different lighting sources. The synergy between ZEISS advantages and Studio Level Aura Light is expected to address all such challenges to amplify the portrait quality even further.
vivo V30 Pro has a bigger and brighter Studio Level Aura Light, which is a soft, non-glaring ring light that can adapt to any lighting condition to avoid colour shifts. Whether it’s the warm glow of candlelight, the cool hues of moonlight, or the vibrant neon lights of the city, you will be able to grab those magical portraits and uniquely tell your story.
The vivo V30 Pro will be complemented by its counterpart, the vivo V30, offering users a wider range of options. The V30 comes equipped with dual 50MP cameras, coupled with the Smart Aura Light, enabling users to capture studio-quality portraits with rich details.
Churning out perfect portraits involves understanding camera mechanics, optics, and software intricacies to reproduce high-quality images. At the same time, elevating the portrait game doesn’t just require technical expertise. It also mandates a thorough understanding of the art and a creative vision. That’s precisely what the ZEISS and vivo partnership will bring to the vivo V30 Pro, and we are understandably super excited!
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