vivo is ready to make a splash with the launch of the vivo V40 series on August 7. These upcoming V-series smartphones boast an eye-catching design and are also expected to bring the magic of ZEISS optics to the 30K-40K price segment for the first time ever! The vivo V-series has consistently impressed the younger generation in India with its stylish design and innovative camera technology, making industry-first features accessible to all.
The longstanding legacy of innovations includes high-resolution selfie cameras, dual front cameras, the world’s first 32MP pop-up selfie camera, and the world’s first dual pop-up selfie camera. With the vivo V23 series, the company introduced a colour-changing back panel. The colour-changing Fluorite AG glass changes colour when exposed to sunlight and other sources of artificial UV rays. The vivo V27 series introduced the Wedding style portrait features designed exclusively to capture the grandeur of Indian weddings.
More recently, the brand introduced Studio Quality Smart Aura Light that helps capture perfectly balanced portraits irrespective of ambient lighting. The V30 series further raised the bar for portraits with the Zeiss Professional Portrait Camera for the Pro model, and now the two upcoming V40 series phones are expected to take camera capabilities to new heights with the ZEISS camera system integrating the impressive ZEISS Multi-focal Portrait mode.
vivo and ZEISS have together co-engineered impressive imaging systems for vivo X-series flagships for many years using advanced optical design and professional quality standards.
ZEISS has long been synonymous with exceptional optics, thanks to over a century of innovative advancements in optical design. By expertly addressing common optical challenges such as flare, ghosting, colour fringing, and distortion, ZEISS has established itself as a leader in meeting the demands of photographers and cinematographers.
There is more to a perfect image than just getting the technicalities right. The vivo-ZEISS partnership emphasises understanding consumer preferences and delivering imaging solutions that meet their needs. A lot of work goes in vivo ZEISS Imaging Lab to ensure that your captures don’t just look accurate but also evoke an emotional response.
ZEISS Multifocal Portrait mode for instance is a game-changer for portraits. It essentially combines multiple focal lengths into a single portrait mode, allowing users to capture different perspectives and styles without physically changing lenses.
This allows users to use different professional portrait modes: 1x (24 mm) Distagon, 1.5x (35 mm) B Speed, 2x (50 mm) Biotar, 3.5x (85 mm) Sonnar, and 4x (100 mm) Planar. Each mode comes with a ZEISS lens effect, enhancing the bokeh effect and providing natural-looking skin tones for the best portrait results.
ZEISS Style Bokeh allows users to choose between 7 different styles. The cine-flare style for instance can add artificial glares to your portrait shots. This can enhance your images with a single-point light source in the backdrop, like the sun when you are shooting outdoors. Or when you are clicking portraits in sufficient lighting, you can use the Biotar to add a swirly style bokeh, which creates a dynamic and eye-catching background.
And for the first time, a wealth of premium features along with the advanced ZEISS Camera technologies are expected to be available starting at Rs. 30K to 40K with the Vivo V40 This opens up amazing smartphone photography and unique design innovations for young Indians!
The vivo V40 Pro will feature a 50MP ZEISS OIS main camera with a Sony IMX921 sensor and a 50MP ZEISS Ultra Wide-Angle camera. The highlight is the 50MP ZEISS Telephoto Portrait Camera with a Sony IMX816 sensor, offering 2x optical zoom and 50x ZEISS Hyper Zoom. Moreover, you will be able to leverage ZEISS Multifocal Portrait mode and ZEISS Style Bokeh to exercise amazing creativity in portraits.
On the front, there’s a 50MP ZEISS Group Selfie camera. The impressive camera system also includes Studio-Quality Aura Light, which provides a soft, natural-looking light to reduce harsh shadows and improve facial features. This can dramatically improve your portraits, even in unfavourable ambient lighting conditions.
The ZEISS Cinematic Bokeh Video feature elevates your videos to a new level of cinematic quality with its distinctive oval flares and portrait bokeh. It uses a 2.39:1 aspect ratio, a bokeh portrait video algorithm, and an AI depth algorithm to create a more natural bokeh effect and add a film-like quality.
That’s a lot of camera power in a V-series smartphone!
The vivo V40 series phones make a striking impression with their stunning designs and sleek aesthetics. In fact, these are India’s slimmest smartphones in the 5500mAh battery category! Moreover, there is also 80W FlashCharge to quickly top up the lost juice!
They will be available in two unique and stunning colour options – Ganges Blue and Titanium Grey. The vivo V40 will additionally be available in Lotus Purple colour inspired by the serene beauty of a lotus flower.
Vivo V40 Series will be packed with a slew of interesting AI features. The AI Portrait Suite will include several smart AI tools to enhance your portraits like AI Eraser, AI Photo Enhancer, and AI Group Portrait. There is also AI Superlink that will help with performance optimisation and smart network management.
Another standout feature of the vivo V40 series is its IP68 dust and water resistance. This ensures that the V40 smartphones can withstand dust and are protected against water immersion up to 1.5 meters for up to 30 minutes. Whether you’re caught in the rain or accidentally drop your phone in the water, the IP68 rating offers peace of mind. In fact, the V40 series has undergone over 70 rigorous tests to guarantee its durability and reliability.
With their impressive specs and inclusion of so many premium features like ZEISS optics, the Vivo V40 and V40 Pro are set to be game changers in their price segment.
Needless to say, we are eagerly awaiting the official launch on August 7, when the vivo V40 series phones will be revealed in full glory.
[Brand Story]
