Ringing Bells shows final Freedom 251 unit, announces Freedom TV

Indian company Ringing Bells launched the cheapest LED TV in the Indian market today. The Freedom TV will cost Rs. 9990 and will be sold from August 15 onwards. It is a 31.5 inch LED TV and the company claims it has 3000:1 contrast ratio with 1366×768 pixel resolution.

Further, Ringing Bells also showcased the final versions of the hallowed Freedom 251 smartphone and said that deliveries of the same will start from tomorrow. The company says it has placed an order for 2 lakh units of the phone, and will be delivering 5000 units in the first phase.

Ringing Bells also announced four new feature phones and two new smartphones in the country. The feature phones are called Hit, King, Boss and Raja, while the smartphones are named Elegant and Eegance. It added that all its feature phones will come with 180 days replacement guarantee, and smartphones with 30 days replacement guarantee.

According to Ringing Bells, as much as 95% of profits from sales of its devices (phones or TVs) will be given to charity. Mohit Goel, CEO, Ringing Bells, said that he’ll use all remaining profits to ensure that its Freedom 251 remains in the market. Goel said Ringing Bells is confident that it'll be able to meet the demand of consumers with the Freedom TV.

The company has struck a deal with Hike, and will be pre-loading the app on its phone, along with many other apps.

According to Ashok Chadha, President, Ringing Bells, the current losses on the Freedom 251 will be covered by profits on other products. Chadha clarified that the company’s cost for the Freedom 251 is around Rs. 1100-1200. “I know perception is reality, and we placed reality in front of you,” Chadha added, responding to criticism about its business.

Quick Fire Info from Ringing Bells:

• “I know perception is reality, and we placed reality in front of you,” Chadha added, responding to criticism about its business and the way things have been handled by the company. Speaking about availability in other languages, Chadha said the Freedom 251 will be “reasonable” when it comes to vernaculars, and the company is working on the same. The emphasis currently, is on Uttar Pradesh.
• Ringing Bells is currently assembling products in India, but says 60% of the components of the Freedom 251 are already being produced in India by various parties, and Ringing Bells hopes to produce 90% of the device here.
• The Freedom 251, according to Goel, is being manufactured in Haridwar. Goel, though, refused to mention the name of the company thr is handling the manufacturing. He said the names can be found on the power bank, and users can check it on the same.

• Ringing Bells said, it has invested Rs, 70-80 crore right now, which covers the phones it is selling right now. The company said distributors have given them Rs. 30-40 crore in advance, for its business.
• Goel has apparently mortgaged his shop and home to OBC Bank, for Ringing Bells.