Renowned German optics and camera manufacturer, Leica, has partnered with Huawei on the P9 smartphone
Another accomplishment in Huawei’s cap is its collaboration with Leica. The brand first created a bang when it partnered with Google to create the Huawei Google Nexus 6P, and now it has done the same yet again. India will soon witness the world’s third largest smartphone brand’s collaboration with the Leica, as the Huawei P9 is touted to launch in India on the 17th of August. So what makes Leica an icon in photography?
Leica is a legendary name in the world of photographs. The German optics and camera manufacturer has been in the business for more than a 100 years and are known for their high-quality cameras that are prized for their compactness and portability. This dedication to compactness can be traced all the way back to 1914 with the Ur-Leica. The camera featured a metal body and a collapsible lens. It was also the first camera to feature coupled film winding and shutter cocking, which helped prevent double exposures. Due to such groundbreaking work, Leica is considered to be one of the pioneers of point-and-shoot cameras.
Another reason why Leica cameras are so desirable amongst photographers is the fact that each device is crafted by hand and goes through 60 quality control checks. On top of this, it also undergoes a meticulous lens polishing process that has been perfected by Leica. The company has also reached a cult status amongst photographers who prefer the unpretentious and unobtrusive design of the cameras as it allows them to get closer and more personal with the subject.
In 1994, Leica unveiled the S1, its first digital camera. It was a scanner camera and was mostly used for making high-quality reproductions in archives or museums or still-life photography in studio's. In 2006, the company launched the M8, its first digital camera to sport the legendary M brand. The Leica M8 also came with the same design language as the iconic M3. This retro-chic aesthetic offered by Leica cameras is something its devoted fans have come to adore.
In the past, Leica has worked with other notable companies such as Panasonic and Valbray to manufacture a series of devices such as digital cameras, video recorders as well as timepieces. Leica has also partnered with Huawei on an upcoming phone that has been “co-engineered” by the two companies. Huawei has worked with the company to improve the quality of cameras in its phones and bring better optics, stricter quality control, and new lens technology. This new model will take the camera quality offered by Leica and couple it with Huawei’s proprietary software.
[Sponsored Post]
Follow Us
