Poco's Himanshu Tandon explains the company's plans for the rest of the year.
Poco is betting big on the emerging 5G segment.
India will remain a priority market, says Poco
Poco is one of India's fastest-growing smartphone brands, with an interesting line-up of products to its name. During the last year or so, Poco has been on an upswing, launching powerful mid-range devices that have been great not just for gaming and resource-intensive tasks, but have also impressed as offerings that cater to the masses looking for well-rounded phones to watch movies and browse the internet on.
Going forward, the company is likely to double down on this approach and also tap into the growing demand for 5G phones. We recently sat down with Himanshu Tandon, Country Head for Poco India, to understand the company's plans for the Indian market for the rest of the year. Here's what he had to share.
Q. What are your thoughts on 5G in India and the brand's vision of bringing 5G devices into the country?
A. India is gearing up for 5G and its introduction will bring in a technological revolution which will create wider and newer avenues for brands, thereby pushing them to explore innovative solutions to enhance their services and products. We at POCO, are focused on understanding the need gap and bringing more 5G-powered devices that would truly redefine users' experience by offering the best value-for-money products and reaching the country’s hinterlands. We have seen many 5G smartphone launches but at the cusp of 5G, we also saw compromises made in terms of other specifications. But for us, 5G and powerful specifications weigh equally, and thus, if you look at our recently launched 5G devices, we have ensured to deliver a powerful, efficient and no-compromise smartphone experience. We believe in building a device that offers value for money and with our vision of innovation and affordability, POCO will bring power-packed 5G devices in future as well.
Q. What are the milestones achieved by the brand in H1 2022?
A. At POCO, we have had an exciting year so far with launches across price segments, right from budget to flagship products, we have ensured incorporating consumers’ feedback in our decision-making and the overall strategy. All the products launched in 2022 have had resounding success in the market and our consumers’ overwhelming response is a testimony of the same.
POCO became the No.1 selling brand during the Flipkart Big Saving Days in July with POCO M4 Pro AMOLED being the highest selling model in the 10-15K budget segment. Continuing the momentum, POCO became the highest-selling brand on Flipkart during the Independence Day Sale event and POCO F4 5G was the fastest-selling android premium smartphone in its segment.
We also forayed into the offline space, with the launch of our first-ever exclusive Branded Sales and Service Centre in Kolkata following a unique concept of 'Pink Service Centre' run by all women (including the backend engineers). Through this, along with the repair services and consultation, consumers will be able to get hands-on experience on all POCO devices. Also, the entire POCO portfolio is available at the centre from X, F, M and C series. Being at the forefront of driving technology innovations, we are focused on bringing best-in-class products and services and the response is the testimony that we have taken steps in the right direction and have built a strong foundation.
Q. What is POCO's roadmap for the second half of 2022?
A. Abiding with our current approach and going forward as well, India will remain a priority market and consumers will witness a lot of synergies and integration with the global launches, upgrades and new features being rolled out on a device, among other things. We are also gearing up for the biggest festive season and looking forward to yet another successful Diwali, this year.
At POCO, we have always believed in the power of ‘Everything you need and nothing you don't while maintaining a lean product portfolio. And we will continue to maintain our product lineup across our available F, X, M, and C series and help consumers make conscious purchase decisions, and continue bringing innovation and the MAD factor in each device. We have an exciting M series smartphone – POCO M5 coming in September equipped with the segment's powerful MediaTek Helio G99 processor.
Standing true to our commitment to enhancing our after-sales service, we aim to expand our offline presence across India and are evaluating the cities for launching more POCO branded offline sales and service centres. We are also working on strengthening the POCO community and ensuring more frequent engagements with our consumers and POCO fam, giving us an opportunity to take their feedback directly. Not only this, but with the community, we will keep updating our community members on the latest developments and initiatives by the brand.
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Sushant Talwar
Sushant Talwar is a full-time foodie who reviews cool gadgets and binges on TV shows when he is tired of playing video games. He is also in love with football and thinks Manchester United is a religion View Full Profile
