Here’s why the motorola edge50 Ultra is one of the best flagship smartphone launches of 2024

Motorola has pushed the boundaries of innovation by launching the motorola edge50 Ultra, a game-changing smartphone that redefines the flagship experience. This is the world’s first FSC-certified phone with a real wood body in Nordic Wood and vegan leather variants in Forest Grey and Peach Fuzz (Pantone Color of the year 2024). This masterpiece boasts cutting-edge technology, including Moto AI, a pro-grade camera system with Pantone Validated Camera and Display for true-to-life colors, and revolutionary Smart Connect features for seamless connectivity between phone and PC, all packaged in a sustainable and harmonious design. 

Here’s what makes the Motorola Edge 50 Ultra a remarkable flagship device that ticks all the right boxes without breaking the bank. The key here is to have flagship features and flagship experience at the right price point. You don’t need to fork out a large sum of money for a flagship Android smartphone anymore, thanks to the motorola edge50 Ultra!

Moto AI to Unleash Your Creativity and Efficiency

The Motorola Edge50 Ultra is powered by Moto AI, which includes innovative Gen AI features that unleash creativity and efficiency. Leveraging the Qualcomm Snapdragon 8s Gen 3 processor’s supercharged AI Engine, the motorola edge50 Ultra is geared for the next level of generative AI experiences. With on-device generative AI capabilities at breakneck speeds—up to 10B parameters—the smartphone supports multi-modal models, including 30+ large language models (LLMs) and large vision models (LVMs). This enables users to create one-of-a-kind content via simple text, voice, and image prompts, straight from their imagination. Additionally, contextually aware AI personalises suggestions based on user activities, making the experience even more intuitive and personalized. With AI Magic Canvas, users can generate images via text inputs, bringing their imagination to life and making content creation effortless. AI Style Sync also enables users to create personalised wallpapers and themes that match their unique style, reflecting their attire and personal taste. 

Pro-Grade Camera System to Capture Life’s Precious Moments

The Motorola Edge 50 Ultra boasts a pro-grade camera system that effortlessly captures stunning photos and videos, powered by moto AI. With advanced features like AI Action Shot, AI Adaptive Stabilization, and Intelligent Auto Focus Tracking, users can capture life’s precious moments with stunning clarity and precision. 

The camera system is also integrated with magical Moto AI features, enabling to capture life in motion. With AI Action Shot capture Shake free pictures on the go. AI Photo Enhancement ensures every picture is insta ready with wider dynamic range and lesser noise. Even Video output is exceptional with AI Adaptive Stabilization, and Intelligent Auto Focus Tracking to ensure shake free videos with subject always in focus even in motion.   Whether you’re a professional photographer or a casual user, the motorola edge50 Ultra’s camera system has got you covered.

The camera system features a Pantone Validated True color 50MP main camera with a massive 2.4μm pixel size, absorbing 20% more light for bright and sharp photos. The Laser Autofocus and omnidirectional PDAF ensure fast and accurate focusing, while OIS eliminates unwanted shakes. The 50MP Ultrawide + Macro Vision camera captures more in a single click, with a 122º ultra-wide-angle lens and built-in macro vision. The world’s first 64MP 3x telephoto optical zoom lens with OIS and 100x advanced hybrid zoom brings users closer to the action.

The 50MP selfie cam with Quad Pixel technology and f/1.9 aperture ensures great low-light sensitivity and professional-looking portraits. Users can enjoy various modes and settings like Tilt Shift mode, four portrait modes, and Adobe Doc Scan integration. Additionally, Google AI Features like AI Magic Eraser, Photo Unblur, and Magic Editor are integrated into the camera system, allowing users to remove distractions, improve blurry photos, and reimagine their photos using generative AI.

The camera system offers flexibility in capturing portraits from various distances, featuring four focal lengths for professional-looking results. Whether you’re up close and personal (85mm), at a short distance (50mm), farther away (35mm), or even across the room (25mm), you can experiment with different perspectives and capture the perfect portrait. This versatility ensures you can frame your subject perfectly, regardless of the distance, making it easy to get the shot you want.

The motorola edge50 Ultra has an “edge” over the competition

As you can see from the table below. The Motorola Edge50 Ultra stands out from the competition in design, camera capabilities, and performance. While other phones in this segment, such as the Pixel 8 and iPhone 15, feature glass backs and lower-resolution ultra-wide and telephoto sensors, the Edge50 Ultra boasts a unique vegan leather finish, FSC-certified real wood body, and high-resolution sensors across all cameras. Additionally, its advanced AI features, including AI Super Zoom and AI Smart Color Segmentation, set it apart from others like the OnePlus 12 and Xiaomi 14. In terms of performance, the Edge50 Ultra’s Snapdragon 8s Gen 3 chipset and 12GB of RAM outperform phones like the Pixel 8 and Samsung Galaxy S23 FE, making it a top choice for gaming and AI-driven features. Overall, the Motorola Edge50 Ultra offers a tempting combination of superior design, camera capabilities, and performance that outshine its competitors in the market.

Motorola edge50 Ultra vs other flagships under Rs. 70,000

	edge50 ultra	Pixel 8	OnePlus 12	Xiaomi 14	Galaxy S23 FE	iPhone 15
Design	Vegan Leather/ IP68	Glass Back IP68	Glass Back IP65	Glass Back IP68	Glass Back IP68	Glass Back IP68
Display	6.7” pOLED 1.5K 144Hz	6.2” OLED FHD+ 120Hz	6.82”AMOLED QHD+ 120Hz	6.36”AMOLED 1.5K 120Hz	6.4”AMOLED FHD+ 120Hz	6.1” OLED 1.5K 60Hz
Performance	SD 8s Gen 3 12GB RAM 512GB ROM	Tensor G3 8GB RAM 128GB ROM	SD 8 Gen 3 12GB RAM 256GB ROM	SD 8 Gen 3 12GB RAM 512GB ROM	Exynos 2200 8GB RAM 256GB ROM	A16 Bionic 6GB RAM 128GB ROM
Camera	50MP+50MP +64MP 50MP front	50MP+12MP 10.5MP front	50MP+48MP +64MP 32MP front	50MP+50MP +50MP 32MP front	50MP+12MP +10MP 12MP front	48MP+12MP 12MP front
Software	Hello UI Android 14	Android 14	OxygenOS 14 Android 14	HyperOS Android 14	OneUI 6.1 Android 14	iOS
Battery	125W charging 50W wireless	27W charging 18W wireless	100W charging 50W wireless	90W charging 50W wireless	25W charging 15W wireless	15W charging 15W wireless
Price	Rs 54,999	Rs 63,999	Rs 64,999	Rs 69,999	Rs 59,999	Rs 71,499

A Sweet Sounding Powerhouse

The motorola edge50 Ultra is a powerhouse of a smartphone that redefines the boundaries of performance and multimedia excellence. Imagine being able to multitask with ease, switching between apps and games without any lag or stutter. That’s what you get with the Snapdragon 8s Gen 3 processor, which delivers speeds up to 3.0 GHz for seamless performance and efficiency. But that’s not all – the supercharged Qualcomm® AI Engine enables on-device generative AI at breakneck speeds, making it possible to create stunning content and experiences on the go.

But what about multimedia? The motorola edge50 Ultra has got you covered. With two large stereo speakers tuned with Dolby Atmos®, you can enjoy an immersive audio experience that draws you in. Whether you’re watching a movie, playing a game, or listening to music, the sound is crisp, clear, and utterly engaging. And with Dolby’s head tracking technology, the sound adapts to your movements, creating a more natural and immersive experience. Plus, with Qualcomm® Snapdragon Sound™, you can enjoy incredibly detailed audio over Bluetooth®, making it feel like you’re right in the middle of the action. With the motorola edge50 Ultra, you get the perfect blend of speed and sound, making it the ultimate smartphone for anyone who wants the best of both worlds.

Motorola is backing up all those performance chops with a robust charging system.The motorola edge50 Ultra has a 4500mAh battery that keeps you going all day, and with TurboPower 50W wireless charging and 125W TurboPower charging, you can top up your battery in no time. It charges completely in just 18 minutes under ideal conditions! Plus, with 10W wireless power sharing, you can charge your ecosystem devices on the go, making it a powerhouse that’s hard to beat.

A treat for your eyes

The motorola edge50 Ultra’s stunning 6.7″ pOLED display is a visual masterpiece, offering an immersive experience like never before. With a peak brightness of 2800nits, you can enjoy crystal-clear visuals even in the brightest outdoor settings – perfect for watching your favourite sports team’s game-winning goal or a summer blockbuster movie under the sun. The Super HD (1220p) resolution delivers 13% better resolution than its predecessor, making it ideal for binge-watching your favourite shows or playing graphics-intensive games like PUBG or Fortnite. Plus, with HDR10+ support and a billion shades of true-to-life color, you’ll feel like you’re right in the middle of the action. The lightning-fast 144Hz refresh rate ensures seamless scrolling, app-switching, and gameplay, while the low latency 360Hz touch rate delivers instant responsiveness – perfect for fast-paced games or scrolling through social media. Whether you’re a gamer, a movie buff, or a social media enthusiast, the motorola edge50 Ultra’s Pantone™ validated display has got you covered, accurately representing the full range of real-world colors, including human skin tones. And with Corning® Gorilla® Glass Victus® protection, you can enjoy your favourite content worry-free, knowing your display is scratch-free and durable.

Superior Design meets Clever Software

The motorola edge50 Ultra’s design is a masterful blend of form and function, with curved edges that fit seamlessly in the hand. The innovative use of sustainable materials sets it apart, featuring the world’s first FSC-certified real wood body in Nordic Wood and vegan leather variants in Forest Grey and Peach Fuzz (Pantone Color of the year 2024). This eco-friendly design pushes the boundaries of sustainable innovation, making it a stylish and responsible choice. The software is equally impressive, with clever and thoughtful design making cross-device connectivity effortless with Smart Connect. Enjoy seamless task transitions between your phone and other devices like tablets and laptops, a unified digital life, and innovative features like Swipe to Share data between Phone and PC, Swipe to Stream Phone apps from Phone to bigger display and more. Smart Connect also features Cross-Device Control, and Universal Clipboard for seamless copy/paste data between devices. The intuitive Hello UI offers personalized features like Moto Gestures, Moto Secure, Family Spaces, Moto Unplugged, and Personalize 5.0, ensuring a seamless and secure experience. With the motorola edge50 Ultra, superior design meets clever software, making your digital life easier, more efficient, and more enjoyable.

Killer Flagship with a Killer Price Tag!

Traditional to Motorola style and what we’ve known Motorola for, this one is a disruptor as well. And this time Motorola is targeting the Flagship Smartphone segment. Motorola has challenged the status quo of Android flagships by launching the revolutionary edge50 Ultra at an unbeatable price point of under 60K. What’s more you ask? Well, you can shave off another 5K using bank discounts and offers and a 5k introductory offer, bringing the final price well under the 50K mark. This flagship device redefines the smartphone experience with cutting-edge technology, sustainable design, and clever software, making it a masterpiece that ticks all the right boxes without breaking the bank. By offering the latest technology at an honest and competitive price, Motorola is making flagship experiences accessible to a larger audience, paving the way for a new standard in flagship smartphones.

[Brand Story]