With the launch of the ASUS Zenfone Max, ASUS decided to do something different. Rather than hold the launch event in different cities in the country, Asus decided to give the world a glimpse of the Zenfone Max. The company achieved this through a digital launch. ASUS fans all over the world could log onto the Internet and experience the features of the smartphone.
Bollywood heartthrob Sonakshi Sinha is the company's first ever brand ambassador in India and she will be the face of the Zenfone Max during the launch phase of the smartphone. The commercial she stars in address the biggest problems smartphones face today – battery life.
What’s the point of having a slim and sleek smartphone when you need to carry a big and ugly power bank along with it? Introducing the all-new Zenfone Max. The smartphone is just 5.2 mm at its thinnest edge and weighs a mere 202 grams. In spite of the lightweight and slim profile, the smartphone boasts of a 5000mAh battery, but that’s not it! The smartphone also comes with an OTG cable that turns the Zenfone Max into an innovative charger to power up other devices. The smartphone is ideal for those looking for an affordable powerhouse smartphone that won’t run out of battery by lunchtime. Not only can the smartphone survive heavy usage efficiently but also charge your second smartphone or other compatible devices on-the-go.
To put things into perspective, the lithium-polymer battery powering the Zenfone Max, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback.
At an affordable price point, the ASUS Zenfone Max houses some impressive specifications. The new Zenfone Max is powered by Qualcomm’s Snapdragon 615 Octa-core processor. This 64-bit processor is powerful enough to ensure the user gets a smooth, lag free experience, when using the smartphone. Giving consumers more choice, the Zenfone Max will be available in two variants – 2GB RAM and 3GB RAM. The storage on both the variants is 32GB, which can be expanded by an additional 64GB, thanks to the inclusion of a MicroSD card slot. The storage is more than enough to handle a user’s needs, be it for music, movies, apps, games, photos, videos and more. The SoC, combined with the RAM, can run any app available on the Play Store. It also ensures smooth multitasking experience for the user.
Furthermore, the Zenfone Max features a 5.5-inch HD display with a 1280×720 pixel resolution. The IPS display with full-screen lamination, combined with ASUS’ TruVivid technology, ensures that the device provides superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the user's eyes from strain during prolonged usage.
Straight off the bat, the ASUS Zenfone Max runs on Android Marshmallow 6.0.1 giving users the latest and greatest experience of the Android OS. This combined with the ZenUI makes the user experience seamless. The various battery modes help users extend and enhance the battery life of their phones even more.
The new Zenfone Max has a 13 MP rear camera and f/2.0-aperture, coupled with the ASUS PixelMaster 2.0 technology and dual-LED flash, which will help users get natural-looking photographs. It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. Zenfone Max’s front camera is a 5MP f/2.0-aperture camera, with 85-degree wide-viewing angle to captures more details and information in the pictures.
A beast on the inside, the smartphone is a beauty, too. The surrounding metal-like edge makes the phone durable, while the back shows off the look and feel of embossed leather giving the phone a premium and classy finish. The phone is available in three colours – black, orange and blue to suit the personalities and styles of different users.
The ASUS Zenfone Max is targeted at those who wish to own a smartphone with an all-round performance without actually burning a hole in their pockets! It is the go-to phone for users looking to invest in a smartphone that showcases premium looks, coupled with stellar performance and a battery that can not only last really long, but also charge other devices when needed.