Roopak Gupta of mTap with the card
We have been following the same mundane business cards as our primary way of sharing our contacts with the people we meet for quite some time now. In the digital age, managing contacts has become an integral part of our lives. Amidst the plethora of apps available, mTap stands out with its unique approach.
mTap is not only offering you a simple NFC business card, which I am sure you geeks would be able to make for yourself with very minimal effort. mTap’s main magic lies in its software, and the ecosystem of contact sharing it creates around it. You can track the contacts that you made using their service, the number of impressions your contact share got, and tons more. From the app, once you are set up, which is not a difficult task in itself, you can scan regular business cards, which store the details mentioned on the card in the app, which you can then add to your network.
One of the best features for me was the ability to follow up and send personalised messages after you have shared your details with an individual. This process can be automated as well, and you will have to see for yourself to believe how well it works. Additionally, you can also segregate your contacts buy assigning tags to them, which easily helps you keep track of whom you met where and what was the context of the meeting. Talking about adding context to meetings, from within the mTap app, you can also add shared notes to the contacts you exchanged, which can help build retention about the meeting that you had. And, if you are looking to add more personal notes to a contact, you can do that too!
All of these claims are not just what I was told during my conversation with the company; I have tried these for myself. However, before asking you to go ahead and get yourself an mTap card, and a subscription that goes with it, I would like to draw your attention to their pricing model. While most of the features are available for free, some are behind a paywall. So before you go ahead and take the plunge, definitely check out the service’s pricing and whether it meets your needs and expectations or not.
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I had a conversation with Roopak Gupta, the brain behind mTap, to understand how the apps and services work and their commitment to data privacy.
One of the first questions that popped into my mind was about privacy. With the world buzzing about data privacy, I was curious to know how mTap handles user data. Roopak clarified, “None of this stuff is on your local. Everything is updated to mTap. Our servers are Amazon servers based in Virginia data centre, and our data is 256-bit encrypted.”
He further explained that if a user is not active on the mTap app for two or three days, it asks them to re-sign in. This is one of their data privacy measures. They also have plans to implement 2FA for logging in to make it more secure. Roopak emphasised, “We never sell your data.” When asked about the type of encryption, Roopak confirmed that the encryption is end-to-end, similar to platforms like WhatsApp. The encryption is between the user and the server, ensuring that data privacy is maintained.
The conversation then shifted to the app’s NFC feature. Roopak mentioned that currently, only mTap products can be activated. However, they are planning to launch a higher-paid version where non-mTap products can also be activated. Roopak also shared insights about the development of various mTap products like table stands, Google Video cards, key fob cards, and additional cards. He explained, “The idea is not about NFC or QR. The idea is how I can help you digitise and make you much more productive from your time perspective.”
He further elaborated on the utility of mTap products. For instance, the table stands are especially useful for retailers who need to manage multiple QR codes. With mTap, they can combine all of those into one. The link can be accessed through the table stand, which supports both QR code and NFC.
When asked about the difference between a shopkeeper building a link tree webpage and a link tree webpage, Roopak pointed out that a link tree webpage cannot provide customer information to the shopkeeper. With mTap, a customer can reach out to the shopkeeper and that makes it a two-way street. Towards the end of our conversation, Roopak revealed that they are in the process of launching their website in India. All the pricing will be in rupees, making it more accessible to the Indian audience.
