We talked to Anish Kappor of Infinix about how the company is looking at the future
We also talk about their plans for the rest of 2022
The company is now looking to expand its portfolio by introducing a new range of products
Infinix is one of the country's fastest-growing consumer tech brands. From smartphones to TVs, and even laptops, the company has a presence across multiple product categories and offerings available primarily across the budget segment. However, in 2022, the company is now looking to expand its portfolio by introducing a new range of products, some of which will be positioned for retail in the higher segments of the market.
Ahead of what looks likely to be a busy second half of the year for Infinix, we sat down with Infinix India's CEO, Anish Kapoor, to understand the company's plans for 2022 and its expansion plans for the years to come. During the free-wheeling interview, we asked him a number of questions to understand what Infinix's fans and us enthusiasts could expect from the company in the coming months.
Q. Give us an idea of like what Infinix did in 2021 and what you have planned for the rest of the year?
A. Interesting question. 2021 was a phenomenal year for us across categories. In 2020, we were only into smartphones and then we started with smart TVs and now we have also launched laptops. So I think it has been a great journey. I think we ended 2021 in the top three, or top four for Flipkart, which is our main partner in the online space. So I think it was a great year for us in terms of the spread which we have been able to do and what we could achieve in the smartphone category. In fact, from a market standpoint, we moved into new categories. So I think we are making that effort to bring much more exciting devices over Rs 10,000. But I think that has been something that we did in 2021 and this journey will continue in 2022 as well.
Q2. Tell us about your learnings from 2021?
A. Our biggest learning from 2021 is that if you're able to bring a unique proposition at any price point, then people are willing to experiment with your products. Well, yes, brand name plays a very critical role. But if you offer great value, or are first in your segment, I think at least in the online space, people are willing to experiment with a new brand. And that is not to say we are a new brand anymore. I think we have been in India for close to five years now. But yes, what we have seen in terms of how people responded, the kind of love which we have got from them, I think the learning is if we keep on doing what we are doing, we will have a great journey ahead.
Q3. Infinix has been becoming increasingly aggressive with its products. What's the idea behind this strategy? Will it continue going forward?
A. We have just completed the first half of the year, and we have already seen a lot of exciting launches from us. So I think very, very clearly what we are looking for is to maintain what we have been doing in the budget category, and also attempt to replicate this with products in high-end segments. So I think we will make an aggressive play.
Q4. July is a big month for Infinix. Give us an idea about what's coming this month?
A. We are going from one category to multiple categories. And this right now is probably the most loaded month, which we have. We have two smartphone launches on the horizon. We have a launch in the laptop category. We are also launching a new product in the TV category. So I think it's it's an exciting time for us.
Q. Would it still be fair to say that Infinix is focused primarily on the entry-level and budget segments of the market?
A. I think yes. We started the journey in India and that was our initial focus. Once we got there, that's where we thought our great strength is in. The focus is clearly now on building value. But more than budget segments, we are focusing on building a great portfolio of 5G products because I think there's a definite shift that is going to happen over a period of time and also giving consumers choices on what they can do with 4G. So it's a choice that consumers will make, whether they will take a 5G or a very, very great value proposition, 4G product.
Q. Do you have any message for our readers?
A. Yes. I think Digit has been doing a phenomenal job and I think the team is exceptionally talented. We'll keep sharing whatever we have with the team here. And from Infinix's standpoint, I urge Digit's readers to please keep their trust and faith in us. We work in 40-plus countries. We have 1200 or so centers spread across the country, so if you haven't given us a shot already, you should definitely give us one now.
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Sushant Talwar
Sushant Talwar is a full-time foodie who reviews cool gadgets and binges on TV shows when he is tired of playing video games. He is also in love with football and thinks Manchester United is a religion View Full Profile
