Samsung AI for All CES 2025
At the 2025 Consumer Electronics Show (CES) in Las Vegas, Samsung Electronics Co., Ltd. outlined its new “AI for All” vision and presented a variety of products and services designed to bring artificial intelligence (AI) into everyday life. Vice Chairman and CEO Jong-Hee (JH) Han highlighted the company’s ambition to ensure that AI becomes an integral part of how people interact with technology, in the home and beyond. Over the course of a decade, Samsung has developed a reputation for connected home solutions, and this year’s announcements emphasised how AI can deliver personal experiences and adapt to individual needs across multiple devices.
Han opened Samsung’s press conference with the company’s roadmap for Home AI, explaining how it seeks to redefine the meaning of home by integrating AI into connected devices. By interpreting routines, daily habits, and situational contexts, Samsung’s approach aims to provide services tailored to each person. The conference provided details on plans for AI-powered devices spanning mobile, home appliances, and visual displays. This direction builds on Samsung’s existing dedication to human-centred innovation. Samsung believes that embedding AI in everyday technologies will make daily life smoother, from household tasks and personal security to health management and entertainment options.
“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”
Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Home AI by stressing the importance of addressing different lifestyle needs. Single-person households and multi-generational families each have distinct routines, and Samsung’s Home AI will analyse and adapt to these. The emphasis on security and privacy accompanied this flexibility. Samsung Knox Matrix, built on blockchain technology, now extends protection to home appliances, mobile devices, and televisions, providing a collective safeguard against digital threats. Through the Knox Matrix Dashboard, users are able to view and control essential security settings, ensuring that data is shared and stored responsibly.
Another point of focus was the importance of One UI, which brings a unified software environment across Samsung devices. Its AI-driven features create a more connected experience, while software updates extending up to seven years offer long-term functionality. At the centre of these capabilities lies SmartThings, a platform for intelligent connectivity that is designed to integrate Samsung’s range of products. Recently upgraded with AI features, SmartThings seeks to streamline how devices respond to user behaviours, employing functions like Ambient Sensing. This capability evaluates elements such as movement and sounds in the environment, adjusting settings to suit different conditions within the home.
Bixby Voice will be integrated more comprehensively to facilitate a hands-free approach to home management. This enhanced AI voice assistant can identify individual voices and shape responses accordingly. Further innovations include Flex Connect, an energy demand response programme that encourages users to link their devices with SmartThings for potential benefits. Flex Connect allows participants to modify consumption patterns, easing the burden on local electricity grids. Samsung intends to expand the scheme beyond its initial locations in New York and California to certain areas of Texas. The company suggests that time saved through these technologies can be invested in personal interests.
Samsung also introduced new Galaxy Book5 models designed to improve productivity and creativity. The Galaxy Book5 Pro and Galaxy Book5 360 include Intel Core Ultra Processors (Series 2) and applications such as AI Select and Samsung Studio. AI Select streamlines browsing, while Samsung Studio enables editing across Galaxy smartphones, tablets, or personal computers. Photo Remaster uses an NPU to enhance lower-resolution images, and Storage Share offers direct access to smartphone files from the PC without extra downloads. In terms of health tracking, Samsung is integrating AI insights from the Galaxy Ring and Galaxy Watch to give users more informed evaluations.
On the entertainment side, Samsung introduced new screen features built on Samsung Vision AI, delivering an AI Screen experience for televisions. Tools such as Generative Wallpaper, Live Translate, and Click to Search were shown on the Neo QLED 8K. This product now offers 8K AI Upscaling Pro, adjusting picture quality with minimal user input. The Frame line is also gaining a larger art catalogue with over 3,000 digital pieces for Samsung QLED displays. Samsung’s “Screens Everywhere” approach extends to appliances, with new 9-inch AI Home screens and 7-inch displays appearing on various models.
Outside the home, Samsung introduced SmartThings Pro for businesses in multi-residential properties, retail locations, hotels, and educational settings. It helps track energy use, predict device maintenance, and unify systems. Samsung also revealed a partnership with Samsung Heavy Industries to bring Matter connectivity to ships. SmartThings for Ships includes Pre-Sailing Mode, which automates tasks like engine starts and climate settings, and Care Mode for monitoring power and alarms. Protection Mode checks for unusual activity. Samsung intends to extend these AI principles to multiple environments.
Samsung announced an expanded partnership with Hyundai Motor Group to integrate SmartThings into Hyundai electric vehicles. This offers features like SmartThings Find, which helps locate parked cars, and recommended charging times based on user schedules. In instances of a local power cut, Battery Backup Mode leverages the vehicle’s battery to power essential home tasks. In automotive contexts, Samsung and Harman revealed new in-car technologies that apply AI. Their in-vehicle avatar supports drivers by working with products such as Ready Care and Ready Vision, giving a level of contextual awareness that aims to balance driver focus and essential information delivery.
Samsung emphasised its commitment to inclusive solutions, noting how AI is being harnessed to improve accessibility features. Users will be able to sync accessibility options across devices, enabling text in high contrast or voice guides for those with low vision. Samsung also highlighted its philanthropic programmes. Solve for Tomorrow challenges students to use STEM to address community issues. Samsung Innovation Campus offers education in areas like AI and big data. In partnership with the United Nations Development Programme, Samsung has enabled app users to donate millions of dollars through Global Goals, connecting technology and social progress. Samsung’s role at CES highlights how AI is affecting daily routines.
Overall, Samsung’s CES 2025 showcase portrayed an effort to integrate AI across diverse products.
