With 3D soundstage, Mivi is looking at democratising crystal immersive clear audio tech in India

The Indian audio technology market has long been defined by Western innovations, with very few domestic brands venturing into the realm of proprietary audio engineering. Mivi, a homegrown brand, has boldly stepped into this space with 3D Soundstage, an innovation that aims to balance bass-heavy preferences with an unprecedented level of clarity. Unlike traditional offerings that often emphasise overpowering bass at the expense of instrumental separation, Mivi’s approach is a significant departure, ensuring that every note is heard with remarkable depth and accuracy. We sat down with Midhula Devabhaktuni, Co-founder and CMO of Mivi, to explore the groundbreaking technology and its impact on the evolving preferences of Indian consumers.

A deep understanding of Indian consumer preferences

At the heart of this development is a deep understanding of the Indian consumer psyche. The cultural inclination toward strong bass has historically led to audio products that overshadow mids and treble, sacrificing clarity in favour of impact. Mivi sought to challenge this norm, embarking on a rigorous research and development journey to craft an experience that caters to local preferences without compromising on quality.

“We knew the Indian audience loves deep bass, but we wanted to offer a richer sound experience where every instrument is crystal clear while keeping the bass intact,” explains Midhula Devabhaktuni, Co-Founder and CMO of Mivi. This vision led to 3D Soundstage – an innovative sound-processing technology that enhances individual instruments, providing an expansive and immersive sound signature while maintaining the depth of bass Indian consumers love.

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Beyond bass: Achieving true instrumental clarity

This breakthrough didn’t happen overnight. Mivi’s engineers collaborated with top-tier recording studios and sound experts to fine-tune the technology. Achieving clarity across the frequency spectrum is particularly difficult in environments where heavy bass dominates, such as Bollywood dance tracks and contemporary electronic music. The challenge lay in allowing these genres to retain their characteristic punch while ensuring that vocals, string instruments, and high-frequency elements were not drowned out. The result is a nuanced, composition-level clarity that elevates not just music but also other forms of audio content, such as gaming soundscapes, orchestral recordings, and even live-streamed performances.

“No Indian company has truly ventured into developing proprietary audio technology. With 3D Soundstage, our goal was to create a technology that not only resonates with Indian consumer preferences but also delivers unparalleled clarity across instruments – often overshadowed by bass.” says Devabhaktuni. “3D Soundstage is designed to deliver composition-level clarity, taking the experience of listening to orchestral music on streaming platforms to the next level – akin to attending a live opera,” Devabhaktuni adds.

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The marriage of hardware and software

What makes 3D Soundstage particularly compelling is its hybrid approach, integrating both hardware and software optimisations. While many spatial audio solutions rely heavily on software-driven enhancements, Mivi developed a custom driver specifically engineered to meet the processing demands of this technology. By designing the hardware and software in tandem, the company ensured that the technology was not merely an artificial enhancement layered onto an existing system but rather a deeply embedded feature that fundamentally improves the way sound is experienced.

“To create a truly immersive experience, we developed a custom driver designed to encapsulate and perform according to the processing requirements of 3D Soundstage,” says Devabhaktuni. This level of integration allows for a significantly more immersive auditory environment, whether in high-fidelity music streaming or real-time gaming.

Adapting to subjective sound perception

Sound perception is inherently subjective, making the development of a universally enriching audio technology particularly challenging. Individual hearing sensitivity, listening habits, and the diversity of playback devices all play a role in how a user experiences sound. Mivi approached this challenge by prioritising clarity above all else, ensuring that even in bass-heavy settings, individual notes and instruments remain discernible.

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“While this technology does not adapt to individual hearing sensitivity, the Mivi Audio App offers preset EQ settings to fine-tune bass, mids, and treble – allowing users to optimise their listening experience,” says Devabhaktuni. This ensures that while 3D Soundstage offers an enhanced audio experience out of the box, users have the flexibility to adjust the sound to suit their tastes.

Future-proofing audio for an evolving market

The rapid evolution of audio consumption – driven by advancements in high-fidelity streaming, immersive gaming, and virtual reality – requires adaptability, and 3D Soundstage has been designed with future trends in mind. Unlike conventional proprietary technologies that often function in isolation, Mivi’s innovation is built to seamlessly integrate with other existing audio technologies, including Dolby and Spatial Audio. This ensures that as new formats emerge, 3D Soundstage will remain relevant and compatible, reinforcing Mivi’s position as a forward-thinking brand in the competitive audio landscape.

“Even today, we offer products that combine Dolby or Spatial Audio with 3D Soundstage. It has been designed to collaborate with various audio file formats, ensuring compatibility and an enhanced listening experience,” Devabhaktuni emphasises.

Redefining everyday listening experiences

Beyond technical advancements, the impact of 3D Soundstage extends to everyday listening experiences. Whether it’s the subtle nuances in a podcast, the complex layering of a film score, or the immersive depth of a video game, clarity plays a crucial role in engagement.

“Movies feature multiple sound layers simultaneously, and 3D Soundstage ensures you hear every gunshot, footstep, or rustling leaf exactly as intended – bringing an immersive, true-to-life experience,” says Devabhaktuni.

Similarly, in gaming, where directional sound can offer a competitive edge, the ability to hear even the faintest auditory cues can significantly enhance gameplay. The technology’s versatility ensures that regardless of the medium, users benefit from a heightened auditory experience that goes beyond standard audio processing.

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The road ahead: A future built on innovation

As Mivi continues to innovate, 3D Soundstage is likely to serve as the foundation for a broader ecosystem of interconnected audio products. The company’s R&D team is already exploring possibilities in AI-driven soundscapes, adaptive audio personalisation, and smart home integrations.

“With advancing AI integrations, future versions of this technology will evolve to keep pace with changing consumer tastes and preferences,” Devabhaktuni hints at the company’s long-term vision.

While the immediate focus remains on expanding consumer awareness and accessibility, Mivi’s broader ambition is clear – it aims to redefine the way India listens, setting new standards for clarity, depth, and immersion in everyday audio interactions. By prioritising consumer needs while pushing the boundaries of audio engineering, Mivi is not just competing in the industry – it is shaping the future of audio technology, one immersive soundscape at a time.